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Bachelor German + English Law & Economics

Key Account Management Studies

Bachelor of Arts (B.A.)

About the Program

Key Account Management Studies at Munich Business School offers a tailor-made program for budding strategists in sales. As the link between companies and key customers, key account managers play a decisive role in a company's success. The program focuses on building and maintaining long-term business relationships. It is part of the Bachelor International Business program with a specialization in International Marketing and Sales (Customer Relationship Management). Students learn fundamentals of business administration, sales management, marketing management, customer relationship management, negotiation techniques, project management, market analysis, communication skills, legal aspects in sales, international business relationships, and digitalization in sales.
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Key Account Management Studies at Munich Business School offers a tailor-made program for budding strategists in sales. As the link between companies and key customers, key account managers play a decisive role in a company's success. The program focuses on building and maintaining long-term business relationships. It is part of the Bachelor International Business program with a specialization in International Marketing and Sales (Customer Relationship Management). Students learn fundamentals of business administration, sales management, marketing management, customer relationship management, negotiation techniques, project management, market analysis, communication skills, legal aspects in sales, international business relationships, and digitalization in sales.

Application Requirements

* Bavyera'da üniversite düzeyinde eğitime izin veren lise bitirme yeterliliği (örn. Abitur, Fachhochschulreife, Matura, IB Diploma)
* Alternatif yol: Almanya'da ustalık sınavı veya eşdeğeri ile mesleki eğitim programını tamamlamak
* Alternatif yol: Almanya'da en az iki yıllık mesleki eğitim programını üç yıllık tam zamanlı iş deneyimi ile tamamlamak

Language Requirements

* TOEFL: 85/IBT
* IELTS: 6.5-Akademik Modül
* Duolingo: Genel Puan 115
* Cambridge B2 First: min. B Notu
* Pearson PTE Academic: Genel Puan 56
* ELS English for Academic Purposes: İleri Seviye 112
* Not: İngilizce eğitimini tamamlamış adaylar için İngilizce yeterlilik testi muaf tutulabilir

Required Documents

* Lise diplomasının onaylı kopyası, alternatif olarak son 3 okul karnesi
* Motivasyon Mektubu
* Özgeçmiş ve fotoğraf
* En geç eğitim başlangıcına kadar B2 düzeyinde İngilizce dil becerisi kanıtı (TOEFL, IELTS, Duolingo, Cambridge, ELS 112)
* Burs başvurusu yapılıyorsa: kişisel beyan (1 sayfa)

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Key Account Management

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Frequently Asked Questions

Quick answers about Key Account Management Studies at Munich Business School

Is Key Account Management Studies at Munich Business School taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Key Account Management Studies programme cost?

5.970 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Key Account Management Studies at Munich Business School?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Key Account Management Studies?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Munich Business School — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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