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Bachelor German Law & Economics

Brand and Marketing Management - Brand Management

Bachelor of Arts (B.A.)

About the Program

The Bachelor in Brand & Marketing Management - Brand Management program focuses on strategic development of brands, from identity and positioning to social responsibility of companies. Students learn in small groups with a creative atmosphere, working on practical projects for real companies and agencies. The program covers branding basics, strategic brand development, innovation management, digital branding, and international branding. Students learn how to make brands desirable, manage them successfully, and communicate them with emotional stories. The program combines business administration fundamentals with brand management expertise, teaching students to understand consumer behavior, conduct trend research, and utilize appropriate media channels for target audiences.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

German at C1 level (DSH-2, TestDaF TDN 4, Goethe-Zertifikat C1, or telc C1 Hochschule).

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Brand Management

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Frequently Asked Questions

Quick answers about Brand and Marketing Management - Brand Management at Brand University of Applied Sciences Hamburg

Is Brand and Marketing Management - Brand Management at Brand University of Applied Sciences Hamburg taught in German or English? ▼

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Brand and Marketing Management - Brand Management programme cost? ▼

5.340 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Brand and Marketing Management - Brand Management at Brand University of Applied Sciences Hamburg? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Brand and Marketing Management - Brand Management? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Brand University of Applied Sciences Hamburg — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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ApplyToGerman Assistant

AI answers can contain mistakes. Please verify important details from official sources.