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Bachelor German ⚖️ Law & Economics

Brand and Marketing Management - Brand Management

Bachelor of Arts (B.A.)

About the Program

The Bachelor in Brand & Marketing Management - Brand Management program focuses on strategic development of brands, from identity and positioning to social responsibility of companies. Students learn in small groups with a creative atmosphere, working on practical projects for real companies and agencies. The program covers branding basics, strategic brand development, innovation management, digital branding, and international branding. Students learn how to make brands desirable, manage them successfully, and communicate them with emotional stories. The program combines business administration fundamentals with brand management expertise, teaching students to understand consumer behavior, conduct trend research, and utilize appropriate media channels for target audiences.
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The Bachelor in Brand & Marketing Management - Brand Management program focuses on strategic development of brands, from identity and positioning to social responsibility of companies. Students learn in small groups with a creative atmosphere, working on practical projects for real companies and agencies. The program covers branding basics, strategic brand development, innovation management, digital branding, and international branding. Students learn how to make brands desirable, manage them successfully, and communicate them with emotional stories. The program combines business administration fundamentals with brand management expertise, teaching students to understand consumer behavior, conduct trend research, and utilize appropriate media channels for target audiences.

📋 Application Requirements

* Yükseköğrenim giriş yeterliliği
* Özgeçmiş ve sertifikalar
* Yazılı başvuru
* Motivasyon mektubu
* B2 seviyesinde Almanca dil yeterliliği kanıtı

🗣️ Language Requirements

* Almanca dil becerileri: B2 seviyesi
* İngilizce dil becerileri: B2 seviyesi

📑 Required Documents

* Yükseköğrenim giriş yeterliliği
* Özgeçmiş ve sertifikalar
* Yazılı başvuru
* Motivasyon mektubu
* B2 seviyesinde Almanca dil yeterliliği kanıtı

💼 Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Brand Management

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❓ Frequently Asked Questions

Quick answers about Brand and Marketing Management - Brand Management at Brand University of Applied Sciences Hamburg

Is Brand and Marketing Management - Brand Management at Brand University of Applied Sciences Hamburg taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Brand and Marketing Management - Brand Management programme cost?

5.340 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Brand and Marketing Management - Brand Management at Brand University of Applied Sciences Hamburg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Brand and Marketing Management - Brand Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Brand University of Applied Sciences Hamburg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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