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Hochschule Harz
Bachelor German Law & Economics

Marketing Management

Bachelor of Arts (B.A.)

About the Program

The Bachelor of Arts in Marketing Management is a program focused on preparing students for careers in marketing. The curriculum combines theoretical scientific training with practical application of knowledge. It covers basic business administration courses and specialized marketing topics. The program emphasizes both professional competencies and the development of networking and social skills. Students study in small groups to promote team spirit and a positive atmosphere. The program includes an internship or study abroad opportunity in the 4th semester, and concludes with an internship, Bachelor thesis, and colloquium in the 7th semester. Graduates are prepared for various marketing careers in companies and organizations of all industries and sizes.
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The Bachelor of Arts in Marketing Management is a program focused on preparing students for careers in marketing. The curriculum combines theoretical scientific training with practical application of knowledge. It covers basic business administration courses and specialized marketing topics. The program emphasizes both professional competencies and the development of networking and social skills. Students study in small groups to promote team spirit and a positive atmosphere. The program includes an internship or study abroad opportunity in the 4th semester, and concludes with an internship, Bachelor thesis, and colloquium in the 7th semester. Graduates are prepared for various marketing careers in companies and organizations of all industries and sizes.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

German at C1 level (DSH-2, TestDaF TDN 4, Goethe-Zertifikat C1, or telc C1 Hochschule).

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing Management

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Frequently Asked Questions

Quick answers about Marketing Management at Hochschule Harz

Is Marketing Management at Hochschule Harz taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Management programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Management at Hochschule Harz?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Harz — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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