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Hochschule Koblenz
Bachelor English Law & Economics

Marketing International Business

Bachelor of Science (B.Sc.)

About the Program

The Bachelor's program in Marketing & International Business prepares students optimally for a career in the global business world. Students acquire in-depth expertise in marketing and international management, combined with practical experience through projects and an integrated mandatory semester abroad. With studies conducted entirely in English, graduates are well-equipped for the international job market. After successful completion, students can deepen their knowledge in a Master's program such as Business Management. The program combines business fundamentals with specialized marketing know-how and international orientation. The curriculum includes required modules such as Introduction to Business Administration, Business Math, Economics, Marketing Basics, Digital Transformation, International Business Law, Operations Management, Finance, Organization & HR Management, Applied AI & New Technologies, Statistics, Consumer Research, Digital Marketing, Market Research, and more. The program also offers restricted elective modules including Intercultural Communication, Marketing Controlling, Global Sourcing & Supplier Management, and others.
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The Bachelor's program in Marketing & International Business prepares students optimally for a career in the global business world. Students acquire in-depth expertise in marketing and international management, combined with practical experience through projects and an integrated mandatory semester abroad. With studies conducted entirely in English, graduates are well-equipped for the international job market. After successful completion, students can deepen their knowledge in a Master's program such as Business Management. The program combines business fundamentals with specialized marketing know-how and international orientation. The curriculum includes required modules such as Introduction to Business Administration, Business Math, Economics, Marketing Basics, Digital Transformation, International Business Law, Operations Management, Finance, Organization & HR Management, Applied AI & New Technologies, Statistics, Consumer Research, Digital Marketing, Market Research, and more. The program also offers restricted elective modules including Intercultural Communication, Marketing Controlling, Global Sourcing & Supplier Management, and others.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing and International Business

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Frequently Asked Questions

Quick answers about Marketing International Business at Hochschule Koblenz

Is Marketing International Business at Hochschule Koblenz taught in German or English?

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing International Business programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing International Business at Hochschule Koblenz?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing International Business?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Koblenz — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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