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Hochschule für Angewandte Wissenschaften Hamburg
Bachelor German + English Law & Economics

Marketing Business Studies

Bachelor of Science (B.Sc.)

About the Program

Our Bachelor's degree course in Marketing/Business Studies provides you with a broad spectrum of knowledge and skills for marketing, from the analytical – for example, marketing research and accounting – to the creative, in areas like advertising and project management. The course aims to give future marketing managers the necessary business studies and technological knowledge, and courses in these two areas form the central foundations of the curriculum. The course's opening semesters supply a grounding in all specialist areas relevant to the subject: sales, production, financing, investment, accounting, law, economics, technology and business information systems, and statistics. In the second part of the course, the focus is on both theoretical and academic knowledge and the application of this knowledge as part of the practical phase. Students have the opportunity to explore areas like market research, product management, branding, digital marketing, and more. The fifth semester is spent doing an internship in Germany or abroad.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

Depending on your chosen track: German at C1 (DSH-2/TestDaF) or English (IELTS ~6.5 / TOEFL iBT ~90).

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing

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Frequently Asked Questions

Quick answers about Marketing Business Studies at Hochschule für Angewandte Wissenschaften Hamburg

Is Marketing Business Studies at Hochschule für Angewandte Wissenschaften Hamburg taught in German or English? ▼

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Business Studies programme cost? ▼

379 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Business Studies at Hochschule für Angewandte Wissenschaften Hamburg? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Business Studies? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Angewandte Wissenschaften Hamburg — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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