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Hochschule Biberach
Bachelor English Law & Economics

International Sales and Marketing

Bachelor of Science (B.Sc.)

About the Program

The course focuses on international sales and marketing strategies. It begins by examining why companies decide to go international and the motives behind B2C and B2B marketing activities. Students learn how to select and analyze international markets, conduct international market research, and understand customer/consumer behavior across different markets. The course covers various market entry strategies including export, licensing, franchising, joint ventures, and international sales subsidiaries. It addresses the international marketing mix considering cultural aspects of consumer expectations and buying behavior. Students also learn about different types of international marketing organizations and how to monitor international operations using appropriate controlling tools. A major goal is to sensitize students to intercultural aspects of international business. Course contents include: going international, international market analysis and research, international market entry strategies, international marketing mix, international marketing organization, controlling of international marketing activities, and aspects of intercultural management.
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The course focuses on international sales and marketing strategies. It begins by examining why companies decide to go international and the motives behind B2C and B2B marketing activities. Students learn how to select and analyze international markets, conduct international market research, and understand customer/consumer behavior across different markets. The course covers various market entry strategies including export, licensing, franchising, joint ventures, and international sales subsidiaries. It addresses the international marketing mix considering cultural aspects of consumer expectations and buying behavior. Students also learn about different types of international marketing organizations and how to monitor international operations using appropriate controlling tools. A major goal is to sensitize students to intercultural aspects of international business. Course contents include: going international, international market analysis and research, international market entry strategies, international marketing mix, international marketing organization, controlling of international marketing activities, and aspects of intercultural management.

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Subjects / Topic Areas

International Sales and Marketing

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Frequently Asked Questions

Quick answers about International Sales and Marketing at Hochschule Biberach

Is International Sales and Marketing at Hochschule Biberach taught in German or English?

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Sales and Marketing programme cost?

1.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Sales and Marketing at Hochschule Biberach?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Sales and Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Biberach — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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