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Bachelor English ⚖️ Law & Economics

International Marketing

Bachelor of Science (B.Sc.)

About the Program

The Bachelor of Science in International Marketing program prepares students to lead global brands in a rapidly evolving digital world. The curriculum focuses on global marketing strategy, digital advertising, consumer behavior, branding, analytics, and market research while developing critical thinking and creative skills. Students learn through case studies, internships, and live client projects, gaining hands-on experience with real marketing campaigns and collaborating with global companies. The program emphasizes key skills in brand management, digital marketing, social media marketing, negotiation, sustainable marketing, entrepreneurship, and artificial intelligence.
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The Bachelor of Science in International Marketing program prepares students to lead global brands in a rapidly evolving digital world. The curriculum focuses on global marketing strategy, digital advertising, consumer behavior, branding, analytics, and market research while developing critical thinking and creative skills. Students learn through case studies, internships, and live client projects, gaining hands-on experience with real marketing campaigns and collaborating with global companies. The program emphasizes key skills in brand management, digital marketing, social media marketing, negotiation, sustainable marketing, entrepreneurship, and artificial intelligence.

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Subjects / Topic Areas

International Marketing

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❓ Frequently Asked Questions

Quick answers about International Marketing at Schiller International University - Heidelberg

Is International Marketing at Schiller International University - Heidelberg taught in German or English?

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing programme cost?

7.710 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing at Schiller International University - Heidelberg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Schiller International University - Heidelberg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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