Skip to content
Master English Law & Economics

International Marketing and Brand Management

Master of Arts (M.A.)

Munich Business School Munich · Bavaria

About the Program

The Master's program in International Marketing and Brand Management at Munich Business School (MBS) focuses on developing skills in brand management and marketing. The program combines theoretical knowledge with practical application through business projects, internships, and a semester abroad. Students learn about brand strategy, positioning, communication, market research, digital brand management, and innovation marketing. The curriculum includes modules such as International Marketing and Brand Management, Customer Insights, Integrated Brand Communication in a Digitalized World, Marketing of Innovations, and electives like Psychology of Marketing and Brand Storytelling. The program has a strong international focus with opportunities for studying abroad at partner universities. Students can also choose to complete a dual degree by spending two semesters at selected partner universities. The program emphasizes practical experience through business projects with real companies, allowing students to apply their knowledge in developing marketing and branding concepts. Career opportunities include positions such as Brand Manager, Head of Brand Management, or Chief Marketing Officer.
▶ Show the original English text
The Master's program in International Marketing and Brand Management at Munich Business School (MBS) focuses on developing skills in brand management and marketing. The program combines theoretical knowledge with practical application through business projects, internships, and a semester abroad. Students learn about brand strategy, positioning, communication, market research, digital brand management, and innovation marketing. The curriculum includes modules such as International Marketing and Brand Management, Customer Insights, Integrated Brand Communication in a Digitalized World, Marketing of Innovations, and electives like Psychology of Marketing and Brand Storytelling. The program has a strong international focus with opportunities for studying abroad at partner universities. Students can also choose to complete a dual degree by spending two semesters at selected partner universities. The program emphasizes practical experience through business projects with real companies, allowing students to apply their knowledge in developing marketing and branding concepts. Career opportunities include positions such as Brand Manager, Head of Brand Management, or Chief Marketing Officer.

Application Requirements

* Gerekli minimum derece: Başarılı bir Bachelor's derecesi (180 ECTS veya üzeri)
* Akademik geçmiş: İşletme/Yönetim/Ekonomi alanında derecesi olan adaylar doğrudan başvurabilir; ekonomi alanında derecesi olmayan adayların Pre Master Programını tamamlaması gerekmektedir.
* Dil gereksinimleri: İngilizce yeterlilik belgesi gereklidir.

Language Requirements

* TOEFL iBT & Home Edition: min. 85 (yazma bölümünde min. 22, diğer tüm bölümlerde min. 20)
* IELTS & IELTS Online: min. 6.5 seviyesi – Akademik Modül
* ELS English for Academic Purposes: İleri Seviye 112
* Duolingo English Test: Genel Puan 115 veya üzeri
* Pearson PTE Academic: Genel Puan 56 veya üzeri
* Cambridge: Min. 173 veya B Notu veya üzeri
* Standart dışı gereksinimler: İngilizce eğitimi almış veya ilk akademik derecesini İngilizce olarak tamamlamış adaylar için İngilizce yeterlilik testi muaf tutulabilir.

Required Documents

* Gerekli belgeler: CV/özgeçmiş, mezuniyet belgeleri ve/veya güncel üniversite transkriptleri, motivasyon sorularına yanıtlar
* Ek belgeler: yeni çekilmiş fotoğraf (profesyonel, renkli ve açık arka planlı), lise diploması, İngilizce dil yeterlilik belgesi, referans mektupları (varsa)
* Burs başvuruları için: kişisel beyan (1 sayfa)
* Kabul ve kayıt sırasında orijinal belgeler veya onaylı kopyalar gereklidir.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

See Law & Economics professions "Brand Management"
Explore all professions →

Subjects / Topic Areas

Brand Management

Similar Programs

Business Management

Hochschule Bremen

Master of Arts (M.A.)

Global Management

Hochschule für angewandte Wissenschaften Landshut

Master of Arts (M.A.)

Logistics and Digitalization

Ostbayerische Technische Hochschule Amberg-Weiden

Master of Science (M.Sc.)

Business and Systems Engineering

Hochschule Hamm-Lippstadt

Master of Engineering (M.Eng.)

Technology and Innovation Management

Hochschule Harz

Master of Science (M.Sc.)

International Licensing Law

Hochschule Darmstadt

Master of Laws (L.L.M.)

How do I apply to International Marketing and Brand Management at Munich Business School?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about International Marketing and Brand Management at Munich Business School

Is International Marketing and Brand Management at Munich Business School taught in German or English? ▼

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing and Brand Management programme cost? ▼

8.580 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing and Brand Management at Munich Business School? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing and Brand Management? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Munich Business School — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

📬 Get the weekly Germany guide in your inbox

New blog posts, application deadlines, scholarship announcements. No spam, unsubscribe anytime.

Weekly Germany guide — 1–2 emails/week, no spam.

📬 Weekly Germany guide delivered to your inbox

No spam. Unsubscribe anytime.