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Master English Law & Economics

International Marketing and Brand Management

Master of Arts (M.A.)

About the Program

The Master's program in International Marketing and Brand Management at Munich Business School (MBS) focuses on developing skills in brand management and marketing. The program combines theoretical knowledge with practical application through business projects, internships, and a semester abroad. Students learn about brand strategy, positioning, communication, market research, digital brand management, and innovation marketing. The curriculum includes modules such as International Marketing and Brand Management, Customer Insights, Integrated Brand Communication in a Digitalized World, Marketing of Innovations, and electives like Psychology of Marketing and Brand Storytelling. The program has a strong international focus with opportunities for studying abroad at partner universities. Students can also choose to complete a dual degree by spending two semesters at selected partner universities. The program emphasizes practical experience through business projects with real companies, allowing students to apply their knowledge in developing marketing and branding concepts. Career opportunities include positions such as Brand Manager, Head of Brand Management, or Chief Marketing Officer.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Brand Management

Similar Programs

Frequently Asked Questions

Quick answers about International Marketing and Brand Management at Munich Business School

Is International Marketing and Brand Management at Munich Business School taught in German or English? ▼

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing and Brand Management programme cost? ▼

8.580 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing and Brand Management at Munich Business School? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing and Brand Management? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Munich Business School — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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ApplyToGerman Assistant

AI answers can contain mistakes. Please verify important details from official sources.