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Berufliche Hochschule Hamburg
Bachelor German Law & Economics

BWL – Marketing und KommunikationswirtschaftBusiness Administration – Marketing and Communications

Bachelor of Arts (B.A.)

About the Program

The BWL - Marketing und Kommunikationswirtschaft (Business Administration - Marketing and Communication Management) program is integrated with vocational training as a marketing communications specialist. Students qualify for a broad range of tasks in agencies, consulting companies, or corporate communications departments. Specific content includes modules such as conceptual marketing and media planning. The program combines academic studies with practical vocational training across three learning locations: university, vocational school, and partner companies.
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The BWL - Marketing und Kommunikationswirtschaft (Business Administration - Marketing and Communication Management) program is integrated with vocational training as a marketing communications specialist. Students qualify for a broad range of tasks in agencies, consulting companies, or corporate communications departments. Specific content includes modules such as conceptual marketing and media planning. The program combines academic studies with practical vocational training across three learning locations: university, vocational school, and partner companies.

Application Requirements

* Hamburg Yükseköğretim Yasası'na (HmbHG) göre yükseköğretim giriş yeterliliği (örn. Abitur veya Fachhochschulreife)
* Çalışmanın pratik kısmının tamamlandığı iş birliği yapılan bir şirketle Studienvertrag (eğitim sözleşmesi)
* Mesleki Eğitim Yasası'na veya Zanaat Kanunu'na göre iş birliği yapılan bir şirketle Ausbildungsvertrag (eğitim sözleşmesi)
* Mesleki yeterliliğe sahip kişiler, bir giriş sınavı aracılığıyla üniversite giriş yeterliliği kazanabilirler

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing and Communication Management

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Frequently Asked Questions

Quick answers about BWL – Marketing und Kommunikationswirtschaft at Berufliche Hochschule Hamburg

Is BWL – Marketing und Kommunikationswirtschaft at Berufliche Hochschule Hamburg taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the BWL – Marketing und Kommunikationswirtschaft programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for BWL – Marketing und Kommunikationswirtschaft at Berufliche Hochschule Hamburg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying BWL – Marketing und Kommunikationswirtschaft?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Berufliche Hochschule Hamburg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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