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Hochschule Furtwangen
Bachelor German ⚖️ Law & Economics

Business Administration and Engineering – Marketing and Sales

Bachelor of Science (B.Sc.)

Hochschule Furtwangen Location: Furtwangen im Schwarzwald

About the Program

The Business Administration and Engineering - Marketing and Sales degree program combines technical and business knowledge with a specialization in marketing and sales. The program provides interdisciplinary training at the interface of business and technology. In the foundation course, students build a broad knowledge base in engineering and business administration, followed by advanced courses in marketing and sales. The curriculum includes market research, marketing controlling, sales management, product and innovation management, and practical application through project studies and an integrated practical semester in a company. The program concludes with a bachelor's thesis in the seventh semester, often in collaboration with a company.
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The Business Administration and Engineering - Marketing and Sales degree program combines technical and business knowledge with a specialization in marketing and sales. The program provides interdisciplinary training at the interface of business and technology. In the foundation course, students build a broad knowledge base in engineering and business administration, followed by advanced courses in marketing and sales. The curriculum includes market research, marketing controlling, sales management, product and innovation management, and practical application through project studies and an integrated practical semester in a company. The program concludes with a bachelor's thesis in the seventh semester, often in collaboration with a company.

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Subjects / Topic Areas

Business Administration and Engineering

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❓ Frequently Asked Questions

Quick answers about Business Administration and Engineering – Marketing and Sales at Hochschule Furtwangen

Is Business Administration and Engineering – Marketing and Sales at Hochschule Furtwangen taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Business Administration and Engineering – Marketing and Sales programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Business Administration and Engineering – Marketing and Sales at Hochschule Furtwangen?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Business Administration and Engineering – Marketing and Sales?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Furtwangen — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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