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Bachelor English Law & Economics

Brand Management

Bachelor of Arts (B.A.)

About the Program

The Brand Management specialization within General Management provides the fundamentals of brand strategy, consumer psychology, and digital brand communication. Students learn how brands are developed, positioned, and successfully managed long-term. The program at CBS University of Applied Sciences offers practical insights into international brand management, neuromarketing, and brand controlling. The curriculum prepares graduates for careers as Brand Managers, Marketing Directors, or Creative Strategists, equipping them to shape successful brand worlds.
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The Brand Management specialization within General Management provides the fundamentals of brand strategy, consumer psychology, and digital brand communication. Students learn how brands are developed, positioned, and successfully managed long-term. The program at CBS University of Applied Sciences offers practical insights into international brand management, neuromarketing, and brand controlling. The curriculum prepares graduates for careers as Brand Managers, Marketing Directors, or Creative Strategists, equipping them to shape successful brand worlds.

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Subjects / Topic Areas

Brand Management

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Frequently Asked Questions

Quick answers about Brand Management at CBS University of Applied Sciences

Is Brand Management at CBS University of Applied Sciences taught in German or English?

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Brand Management programme cost?

4.995 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Brand Management at CBS University of Applied Sciences?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Brand Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to CBS University of Applied Sciences — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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