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Deutsche Sporthochschule Köln
Bachelor German ⚖️ Law & Economics

BA Sport Management and Sport Communication

Bachelor of Arts (B.A.)

About the Program

The sport branch has been growing at an above-average rate for the past 25 years. Due to medialisation, commercialisation and professionalisation in sport many jobs have been created. The B.A. qualifies its graduates for various jobs in the management, planning, organisation and marketing of sport. The degree programme aims to impart skills and strategies for coping with tasks in the field of sport management and sport communication. The degree content from sport, economics and communication science are intertwined with interdisciplinary aspects and social science. Particular attention is paid to the characteristics of sporting goods, sport organisations, sport markets, the demand for sport and the resulting consequences for successful management and focussed communication. Graduates are qualified for many jobs in the field of management of sports clubs and federations, commercial providers and sport events, as well as marketing and sales of sporting goods, PR and event agencies.
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The sport branch has been growing at an above-average rate for the past 25 years. Due to medialisation, commercialisation and professionalisation in sport many jobs have been created. The B.A. qualifies its graduates for various jobs in the management, planning, organisation and marketing of sport. The degree programme aims to impart skills and strategies for coping with tasks in the field of sport management and sport communication. The degree content from sport, economics and communication science are intertwined with interdisciplinary aspects and social science. Particular attention is paid to the characteristics of sporting goods, sport organisations, sport markets, the demand for sport and the resulting consequences for successful management and focussed communication. Graduates are qualified for many jobs in the field of management of sports clubs and federations, commercial providers and sport events, as well as marketing and sales of sporting goods, PR and event agencies.

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Subjects / Topic Areas

Sport Management and Sport Communication

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❓ Frequently Asked Questions

Quick answers about BA Sport Management and Sport Communication at Deutsche Sporthochschule Köln

Is BA Sport Management and Sport Communication at Deutsche Sporthochschule Köln taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the BA Sport Management and Sport Communication programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for BA Sport Management and Sport Communication at Deutsche Sporthochschule Köln?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying BA Sport Management and Sport Communication?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Deutsche Sporthochschule Köln — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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