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Advertising sales executives usually work in offices, in the field visiting clients, and potentially from home or remotely.

Core competencies generally required in this profession include: Acquisition, advertising business, customer consulting and support, sales. Other competencies that may be important for practicing this profession include: Advertising, field service, printing technology, calculation, marketing, media planning, poster advertising, brochure advertising, radio advertising, social media communication, sales promotion, public transport advertising, contract law, distribution, advertising materials. Further relevant skills and knowledge: "Media" competence group.

Advertising sales executives use specialized software, for example, to determine prices or the graphic design of advertisements in print media, on the internet, or on advertising spaces. They communicate with clients via phone, email, and potentially social media channels. They work both in-house in offices and, as independent sales representatives, in the field. Advertising sales executives need strong communication skills and service orientation. They address clients individually and advise them competently and patiently. To avoid errors in ad texts or layout, a careful and conscientious working method is essential.

Example gross basic collective bargaining salary (monthly): 2,950 € to 3,689 €. Source: Tariff collection of the Bavarian State Ministry for Family, Labor and Social Affairs. Note: These figures are for orientation only. No claims can be derived from them.

Publishing houses, publishing of newspapers, publishing of magazines (including trade journals), publishing of books, other publishing activities (excluding software, e.g., advertising publishers, online media publishers), music publishers, radio, television, and other media distribution, publication of music recordings (labels), journalism, distribution of media content via blogs, other distribution of media content not elsewhere classified (e.g., online media).

Employers often expect a commercial vocational training (Ausbildung) or further training (Weiterbildung).

Advertising sales executives find employment in newspaper, magazine, and book publishing houses, with publishers of address books, in advertising publishing houses, and with online media.

Job title: Advertising Sales Executive. Also common job titles/synonyms: Advertising Consultant, Advertising Disponent. Job title in English: Advertising sales executive (m/f).

Advertising sales executives sell advertising space for print and digital media and advise clients on how advertisements should be designed and placed.

handelsvertreter.de Job Board, German Publishers and Booksellers Association, Kress Jobs, salesjob, W&V - Werben & Verkaufen Job Market.

Federal Association of German Advertising Papers (BVDA) House of the Press, Federal Association of Digital Publishers and Newspaper Publishers (BDZV), Federal Association of Print and Media (bvdm), MVFP Media Association of the Free Press, ver.di - United Services Trade Union.

Frequent absence from home (when working in the field as a freelance sales representative). Constant customer contact, informing clients about ad design, production, and placement, advising on the specific advertising impact of the medium, font usage, ad size, and prices. Working in front of customers and guests (conducting sales talks with customers in the field). Screen work, such as managing email correspondence and ad calculations on the computer, and using the computer for presentations during customer consultations or acquisition. Office work, including selling ad space in print and electronic media. Irregular working hours may occur, for example, due to tight deadlines just before ad submission.

Documents such as ad orders, price lists, offers, invoices, disposition lists, market and media analyses are used. Data and data management systems, including customer and agency address databases, are utilized. Office equipment like PCs, internet access, and telephones are also essential working tools.

Ad salespersons sell advertising space in online or print media. They manage clients, maintain existing relationships, and acquire new customers. They also prepare offers, conduct sales negotiations, and conclude contracts. Ad salespersons inform their clients about how the desired advertising space should be designed, produced, and arranged, and provide information on ad prices. They forward ad documents to the relevant departments. Furthermore, they update address files, maintain contacts, implement sales-promoting measures, and develop media concepts.

Certified Media Specialist (Geprüfter Medienfachwirt/in - Bachelor Professional in Media) or Media Salesperson Digital and Print (Medienkaufmann/frau Digital und Print) are suitable entry professions for this role.

Adaptation training (Anpassungsweiterbildung) helps keep professional knowledge current and adapt to new developments (e.g., in marketing, sales, or media design).

Depending on professional background, further career opportunities open up through advanced training (Aufstiegsweiterbildung) (e.g., as a media specialist) or an undergraduate degree (Studium) (e.g., in marketing, sales). Under certain conditions, it is also possible to study without a general higher education entrance qualification. For more information: Access to higher education in the individual Bundesländer (federal states).

Selling advertisements, organizing and managing the distribution of media products or services, selling advertising space in media products such as newspapers and magazines, controlling invoice generation, conducting consultation and sales discussions with clients, organizing, supervising, and managing the field service, planning and implementing marketing measures, analyzing markets, determining target groups, evaluating media analyses, developing concepts to acquire new customers and retain them long-term, identifying customer wishes and developing target group-specific offers, co-developing advertising materials, implementing advertising measures, acquiring, maintaining, and utilizing customer data, participating in the development and production of advertisements, evaluating markets and target groups for the conception of digital or print products, developing new or further developing customer-oriented products and services, collaborating with editorial and proofreading departments if necessary, selecting services and placing orders.

The following lists professions or activities that show similarities to the original profession. These professions represent a possible alternative for applicants. Furthermore, employers can consider individuals from these professions as alternatives for filling a position in the original profession. Some alternative professions only cover partial activities of the original profession, while others may require an induction period, which can vary in length depending on the individual case. The following immediate employment and staffing alternatives are available for the ad salesperson profession: For the overall activity (usually short induction period): Media Specialist (Media-Fachkraft), Media Salesperson Digital and Print (Medienkaufmann/frau Digital und Print), Publishing Salesperson (Verlagskaufmann/frau). A list of all possible relatedness levels can be found here: Explanations of the individual relatedness levels.