Account-Manager/Account-Managerin

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Account managers usually work in offices and meeting rooms, with clients. They may also work from home or remotely if necessary.

Core competencies generally required for this profession include: Acquisition, business administration (Betriebswirtschaftslehre), key account management (Key-Account-Management - major client processing), customer consulting and support, sales marketing. Other competencies that may be important for practicing this profession are: Affiliate marketing, offer management, order acceptance and processing, controlling (Controlling), corporate client business, calculation (Kalkulation), conception (advertising, marketing, PR) (Konzeption), cost and performance accounting, marketing, market research, online marketing, presentation, private client business, social media communication, negotiation, sales promotion, contract law, sales.

Account managers are responsible for building, maintaining, and strategically developing customer relationships. They must meet sales targets defined by management and adhere to relevant framework agreements and conditions. Using their commercial thinking, they analyze business processes, customer needs, and sales potentials. They approach the structuring of sales territories systematically. To advise their clients competently and persuasively, they need strong industry knowledge, communication skills, and sales talent, and potentially foreign language skills. Account managers typically work in offices, where they, for example, draft contracts or prepare for client visits. However, they also travel frequently, sometimes for several days. Meeting dates and locations are often determined by the clients. Therefore, account managers must be mobile and flexible with their time.

Example monthly gross basic salary (tariff-based): €4,344 to €4,757. Source: Tariff collection of the Bavarian State Ministry for Family, Labor and Social Affairs. Note: This information is for orientation purposes only. No claims can be derived from it.

Construction, Architecture; Chemistry, Pharmacy, Plastics; Electrical Engineering, Electronics; Energy, Supply and Waste Management; Vehicle Manufacturing, Maintenance; Financial Services, Real Estate; Glass, Ceramics, Raw Material Processing; Trade; Wood, Furniture; IT, Software, Telecommunications; Management, Consulting, Law, Taxes; Media; Metal, Mechanical Engineering, Precision Mechanics, Optics; Food, Luxury Goods Production; Paper, Printing; Textiles, Clothing, Leather; Advertising, Public Relations.

Employers often expect a commercial Ausbildung (vocational training) or Weiterbildung (further training), or a corresponding Studium (university degree).

Automotive Economics, Automotive Management (undergraduate); Automotive Economics, Automotive Management (postgraduate); Business Administration (undergraduate); Business Administration (postgraduate); Book Trade, Publishing (postgraduate); Service Management (undergraduate); Service Management (postgraduate); Event Management (undergraduate); Commercial Business Administration (undergraduate); Commercial Business Administration (postgraduate); Crafts Management (undergraduate); Industrial Business Administration (undergraduate); Industrial Business Administration (postgraduate); International Economics (undergraduate); International Economics (postgraduate); Marketing, Sales (undergraduate); Marketing, Sales (postgraduate); Sports Management, -Economics (undergraduate); Sports Management, -Economics (postgraduate); Technical Sales (undergraduate); Technical Sales (postgraduate); Corporate Management, Management (undergraduate); Corporate Management, Management.

Account managers can find employment in companies across all economic sectors.

Account Manager. Also a common job title/synonym: Customer Advisor (Kundenbetreuer/in).

Account managers maintain a company's customer relationships by acquiring new clients and supporting existing customers and sales partners.

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Berufsgenossenschaft Handel und Warenlogistik (BGHW), Bundesverband Großhandel, Außenhandel, Dienstleistungen e.V. (BGA), Deutscher Gewerkschaftsbund (DGB), eco - Verband der Internetwirtschaft e.V.

Customer contact (e.g., supporting and retaining existing customers; acquiring new customers), frequent absence from home (e.g., overnight stays for trade fair or customer visits), screen work (e.g., preparing service and product information in a customer-friendly manner), office work (e.g., being responsible for establishing, maintaining, and strategically developing customer relationships in sales departments), irregular working hours (customer or trade fair visits sometimes occur on weekends or outside regular working hours).

Documents such as customer development plans, market research results, company targets, framework agreements, presentation materials, contracts, schedules, customer data. Office equipment such as PC, internet access, telephone, video conferencing tools.

Account managers establish, maintain, and strategically develop customer relationships. In consulting and sales discussions, they analyze business processes and the needs of their respective clients. They develop and implement strategies aimed at improving business and customer relationships, as well as customer satisfaction. Modern account management is increasingly understood as selling ideas and concepts to jointly exploit market potentials with customers. Account managers develop and execute or accompany corresponding sales activities for this purpose. They determine results or success, for example, based on sales figures within a specific period.

Bachelor Professional Book Trade Specialist, Certified Professional Specialist as Service Management Consultant, Certified Professional Specialist for Sales, State-certified Business Manager specializing in Construction and Wood Technology, State-certified Business Manager specializing in Color Technology and Interior Design, Certified Business Administrator according to the Berufsbildungsgesetz (Vocational Training Act) - Master Professional in Business Management according to the Berufsbildungsgesetz, Business Administrator (dual-qualification Ausbildung - vocational training) for General Business Administration, Business Administrator (dual-qualification Ausbildung - vocational training) for Foreign Trade, Business Administrator (dual-qualification Ausbildung - vocational training) for Textiles, Business Administrator (Fachschule - technical college) for Sales/Marketing/Bachelor Professional.

Adaptation training helps keep professional knowledge current and adapt it to new developments (e.g., in customer service, market research, sales, or marketing).

Further professional and career opportunities arise, depending on professional background, through advanced training (e.g., as a Business Administrator for Sales and Marketing), a bachelor's or master's Studium (university degree program) (e.g., in Marketing, Sales, or Business Administration). Under certain conditions, a Studium (university degree program) is also possible without a general university entrance qualification. More information: Access to higher education in the individual Bundesländer (federal states).

Establish, maintain, and further develop customer relationships. Conduct consulting and sales discussions, identify and document strategic information such as objectives and values, purchasing and sales policies. Analyze and evaluate customers' business processes and needs. Support customers in developing new business areas, and if necessary, conduct customer training. Structure sales territories, create regional or customer development plans. Prepare information on services and products in a customer-friendly manner. Develop ideas and concepts to exploit market potentials together with customers. Perform coordination and communication functions in sales. Collaborate with business or sales management, or with the responsible management level of the marketing department, sales management, and development department. Analyze development measures, e.g., through market observation, surveys, and comparisons. Identify sales potentials and possible sales measures.

This section lists professions or activities similar to the primary profession. These professions offer potential alternatives for applicants, and employers can also consider individuals from these fields to fill positions in the primary profession. Some alternative professions cover only partial activities of the primary role, while others may require an onboarding period that can vary in length. For the Account-Manager/Account-Managerin profession, the following immediate employment and staffing alternatives are available: For overall activities (typically with short onboarding), roles such as Geprüfter Berufsspezialist als Fachberater für Servicemanagement (Certified Professional Specialist as Service Management Consultant), CRM-Manager, Key-Account-Manager, Leiter - Key Account Management (Head of Key Account Management), and Relationship-Manager are relevant. For partial activities and professional deployment opportunities, the list is not provided in the source.