Sprachkurs
English
Law & Economics
Strategy and Brand Management in the Brewing Industry (BBI)
Language Course
About the Program
This unique course will explore the numerous strategic and marketing-related issues at stake in an industry that is as global as it is local. Students will also examine competitive strategies related to global market leaders and entrepreneurs as well as management challenges in craft beer production, distribution, and brand management. Berlin is the perfect location to study this topic as it is home to a vibrant craft beer scene, several traditional breweries and a number of associations representing the industry – several of which students will have the opportunity to visit during the course. The "German Culture & Society: Intercultural Perspectives" module offers students the chance to reflect on their cross-cultural experiences in greater detail. This course programme is structured into two parts. The virtual "reading week" aims to sensitise participants to current issues related to strategy and brand management in the brewing industry before students dive into the on-site programme and content in Berlin (4 to 17 January).
▶ Show the original English text
This unique course will explore the numerous strategic and marketing-related issues at stake in an industry that is as global as it is local. Students will also examine competitive strategies related to global market leaders and entrepreneurs as well as management challenges in craft beer production, distribution, and brand management. Berlin is the perfect location to study this topic as it is home to a vibrant craft beer scene, several traditional breweries and a number of associations representing the industry – several of which students will have the opportunity to visit during the course. The "German Culture & Society: Intercultural Perspectives" module offers students the chance to reflect on their cross-cultural experiences in greater detail. This course programme is structured into two parts. The virtual "reading week" aims to sensitise participants to current issues related to strategy and brand management in the brewing industry before students dive into the on-site programme and content in Berlin (4 to 17 January).
Application Requirements
Hedef kitle: İşletme, ekonomi ve ilgili alanlarda ileri düzey lisans öğrencileri ile yeni mezunlar ve işletme, ekonomi ve ilgili alanlarda lisansüstü öğrenciler
Dil: Derecesi İngilizce olarak verilmemiş öğrenciler için İngilizce yeterlilik belgesi (TOEFL ibt 90 veya eşdeğeri) gereklidir.
Dil: Derecesi İngilizce olarak verilmemiş öğrenciler için İngilizce yeterlilik belgesi (TOEFL ibt 90 veya eşdeğeri) gereklidir.
Language Requirements
Derecesi İngilizce olarak verilmemiş öğrenciler için İngilizce yeterlilik belgesi (TOEFL ibt 90 veya eşdeğeri) gereklidir.
Required Documents
Başvuru adresi: www.service4mobility.com/europe_template/BewerbungServlet?identifier=BERLIN06&kz_bew_pers=S&kz_bew_art=IN&aust_prog=Sum&sprache=en Başvurunuzla ilgili diğer sorularınız için lütfen summer@hwr-berlin.de adresinden bizimle iletişime geçin.
www.service4mobility.com/europe_template/BewerbungServlet?identifier=BERLIN06&kz_bew_pers=S&kz_bew_art=IN&aust_prog=Sum&sprache=en Başvurunuzla ilgili diğer sorularınız için lütfen summer@hwr-berlin.de adresinden bizimle iletişime geçin.
www.service4mobility.com/europe_template/BewerbungServlet?identifier=BERLIN06&kz_bew_pers=S&kz_bew_art=IN&aust_prog=Sum&sprache=en Başvurunuzla ilgili diğer sorularınız için lütfen summer@hwr-berlin.de adresinden bizimle iletişime geçin.
Which Professions Does This Program Open Up?
Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:
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International Business Administration
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How do I apply to Strategy and Brand Management in the Brewing Industry (BBI) at Hochschule für Wirtschaft und Recht Berlin?
Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.
- Check requirements — Verify your degree is recognised + meet language/grade thresholds.
- Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
- Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
- Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
- Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.
Frequently Asked Questions
Quick answers about Strategy and Brand Management in the Brewing Industry (BBI) at Hochschule für Wirtschaft und Recht Berlin
Is Strategy and Brand Management in the Brewing Industry (BBI) at Hochschule für Wirtschaft und Recht Berlin taught in German or English? ▼
This Sprachkurs programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.
How much does the Strategy and Brand Management in the Brewing Industry (BBI) programme cost? ▼
930 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.
What are the admission requirements for Strategy and Brand Management in the Brewing Industry (BBI) at Hochschule für Wirtschaft und Recht Berlin? ▼
Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).
When is the application deadline? ▼
Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.
Can I work in Germany while studying Strategy and Brand Management in the Brewing Industry (BBI)? ▼
Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.
How do I apply to Hochschule für Wirtschaft und Recht Berlin — directly or via uni-assist? ▼
Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.