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Fachhochschule Macromedia
Master English Law & Economics

Strategic Marketing

Master of Arts (M.A.)

About the Program

The Strategic Marketing Master's programme at Macromedia University of Applied Sciences teaches students in theory and practice what constitutes strategic marketing in today's world and the role of digitalisation. The program conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world. By the end of the studies, students will have learned to align complex marketing measures with strategic goals and to create a strong brand identity using tools including competitive analyses, press relations, and social media activities.
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The Strategic Marketing Master's programme at Macromedia University of Applied Sciences teaches students in theory and practice what constitutes strategic marketing in today's world and the role of digitalisation. The program conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world. By the end of the studies, students will have learned to align complex marketing measures with strategic goals and to create a strong brand identity using tools including competitive analyses, press relations, and social media activities.

Application Requirements

* Bachelor derecesi ile:
* 210 ECTS = 3 dönemlik MA
* 180 ECTS = 4 dönemlik MA

Language Requirements

* TOEFL iBT: en az 120 üzerinden 72
* IELTS: en az 9 üzerinden 6.0
* veya eşdeğer nitelikler

Required Documents

* Lise diploması
* Dil yeterlilik belgesi (TOEFL veya IELTS)
* Özgeçmiş (tablo formatında)
* Motivasyon mektubu
* Geçerli pasaport/kimlik kartı kopyası

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Strategic Marketing

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Frequently Asked Questions

Quick answers about Strategic Marketing at Fachhochschule Macromedia

Is Strategic Marketing at Fachhochschule Macromedia taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Strategic Marketing programme cost?

5.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Strategic Marketing at Fachhochschule Macromedia?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Strategic Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Fachhochschule Macromedia — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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