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Johannes Gutenberg-Universität Mainz
Master German 👥 Social Sciences

Strategic Communication

Master of Arts (M.A.)

Johannes Gutenberg-Universität Mainz 📍 Mainz · Rhineland-Palatinate

About the Program

The Master's program in Strategic Communication focuses on the strategic planning and implementation of communication in companies and organizations. Students develop comprehensive competencies for today's and tomorrow's communication practice. The program addresses central challenges of corporate and organizational communication, including crisis communication, public affairs, responsibility, sustainability and ethics, internal communication, and strategic science communication. Students analyze communication campaigns and research on current issues in the field. A key element of the program is the close connection between theory and practice. In addition to a solid theoretical foundation and the application of empirical research methods, the direct transfer to communication practice is emphasized. In main seminars, students develop communication concepts for practical partners from business, agencies, or NGOs. Guest lectures and workshops by experts provide valuable insights into professional practice. The program features interactive learning formats, project-oriented small group work, and excursions. Special emphasis is placed on empirical methods, including quantitative, experimental, and qualitative analyses.
▶ Show the original English text
The Master's program in Strategic Communication focuses on the strategic planning and implementation of communication in companies and organizations. Students develop comprehensive competencies for today's and tomorrow's communication practice. The program addresses central challenges of corporate and organizational communication, including crisis communication, public affairs, responsibility, sustainability and ethics, internal communication, and strategic science communication. Students analyze communication campaigns and research on current issues in the field. A key element of the program is the close connection between theory and practice. In addition to a solid theoretical foundation and the application of empirical research methods, the direct transfer to communication practice is emphasized. In main seminars, students develop communication concepts for practical partners from business, agencies, or NGOs. Guest lectures and workshops by experts provide valuable insights into professional practice. The program features interactive learning formats, project-oriented small group work, and excursions. Special emphasis is placed on empirical methods, including quantitative, experimental, and qualitative analyses.

💼 Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

🔎 See Social Sciences professions "Strategic Communication"
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Subjects / Topic Areas

Strategic Communication

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💡 How do I apply to Strategic Communication at Johannes Gutenberg-Universität Mainz?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

❓ Frequently Asked Questions

Quick answers about Strategic Communication at Johannes Gutenberg-Universität Mainz

Is Strategic Communication at Johannes Gutenberg-Universität Mainz taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Strategic Communication programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Strategic Communication at Johannes Gutenberg-Universität Mainz? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Strategic Communication? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Johannes Gutenberg-Universität Mainz — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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