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Bachelor English Social Sciences

Social Media Marketing and Management

Bachelor of Arts (B.A.)

About the Program

The English-taught bachelor's programme Social Media Marketing & Management combines business and media skills with creative content creation and AI – hands-on, future-ready, and perfect for managing digital platforms. The interdisciplinary programme combines business, media production, soft skills, and AI applications. It includes a two-semester foundation phase, a four-semester advanced phase, and an internship. Students gain practical experience through real-world projects with industry partners. Key topics include social media, strategic management, and digital marketing tools. Small groups and innovative teaching methods ensure effective, hands-on learning. The program has an international focus, offering opportunities to spend one or two semesters abroad. Students develop intercultural and social skills applicable across industries. With a focus on hands-on learning through projects and internships, students learn from experienced faculty and industry experts, developing a comprehensive understanding of social media strategies, marketing, and management.
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The English-taught bachelor's programme Social Media Marketing & Management combines business and media skills with creative content creation and AI – hands-on, future-ready, and perfect for managing digital platforms. The interdisciplinary programme combines business, media production, soft skills, and AI applications. It includes a two-semester foundation phase, a four-semester advanced phase, and an internship. Students gain practical experience through real-world projects with industry partners. Key topics include social media, strategic management, and digital marketing tools. Small groups and innovative teaching methods ensure effective, hands-on learning. The program has an international focus, offering opportunities to spend one or two semesters abroad. Students develop intercultural and social skills applicable across industries. With a focus on hands-on learning through projects and internships, students learn from experienced faculty and industry experts, developing a comprehensive understanding of social media strategies, marketing, and management.

Application Requirements

* İngilizce dil yeterliliği: B2 seviyesi veya üzeri
* Giriş sınavı: İngilizce dil testi ve mülakattan oluşur
* Nihai puan hesaplaması: giriş sınavı (%70), lise mezuniyet notu (%30)
* Eğitim: Tamamlanmış lise veya dengi
* Bilgisayar becerileri: Temel bilgisayar becerileri gereklidir
* Önceki deneyim: Sosyal medya konusunda önceden deneyim veya bilgi gerekmez

Language Requirements

* İngilizce: Mülakat uygunluğu için B2 seviyesi veya üzeri gereklidir
* Almanca: Hem İngilizce hem de Almancada akıcılık beklenmektedir

Required Documents

* Gerekli belgeler: başvuru formu, lise mezuniyet belgesi veya en son karne
* Diğer detaylar: Uluslararası derecelere sahip başvuru sahipleri, Studienkolleg Konstanz'dan lise mezuniyet belgelerinin tanınmasını da yüklemelidir

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Social Media Marketing

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Frequently Asked Questions

Quick answers about Social Media Marketing and Management at Hochschule der Medien Stuttgart

Is Social Media Marketing and Management at Hochschule der Medien Stuttgart taught in German or English?

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Social Media Marketing and Management programme cost?

1.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Social Media Marketing and Management at Hochschule der Medien Stuttgart?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Social Media Marketing and Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule der Medien Stuttgart — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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