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Bachelor English Social Sciences

Social Media Marketing and Management

Bachelor of Arts (B.A.)

About the Program

The English-taught bachelor's programme Social Media Marketing & Management combines business and media skills with creative content creation and AI – hands-on, future-ready, and perfect for managing digital platforms. The interdisciplinary programme combines business, media production, soft skills, and AI applications. It includes a two-semester foundation phase, a four-semester advanced phase, and an internship. Students gain practical experience through real-world projects with industry partners. Key topics include social media, strategic management, and digital marketing tools. Small groups and innovative teaching methods ensure effective, hands-on learning. The program has an international focus, offering opportunities to spend one or two semesters abroad. Students develop intercultural and social skills applicable across industries. With a focus on hands-on learning through projects and internships, students learn from experienced faculty and industry experts, developing a comprehensive understanding of social media strategies, marketing, and management.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Social Media Marketing

Similar Programs

Frequently Asked Questions

Quick answers about Social Media Marketing and Management at Hochschule der Medien Stuttgart

Is Social Media Marketing and Management at Hochschule der Medien Stuttgart taught in German or English? ▼

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Social Media Marketing and Management programme cost? ▼

1.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Social Media Marketing and Management at Hochschule der Medien Stuttgart? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Social Media Marketing and Management? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule der Medien Stuttgart — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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AI answers can contain mistakes. Please verify important details from official sources.