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Technische Hochschule Ingolstadt
Master English Law & Economics

Retail and Consumer Management MARetail and Consumer Management

Master of Arts (M.A.)

About the Program

The study program Retail and Consumer Management is a post-graduate master program of two full-time study semesters, followed by a third semester proposed for the master's dissertation. The course combines in-depth academic studies with practical examples. The program focuses on international retail operations, market research and consumer behavior, retail law and trademark law, global retailing and internationalization, retail lab and consumer projects, digital commerce in retail, retail branding and store marketing, strategic retail management, merger and acquisitions in retail, digital marketing for retail, sales and customer lifecycle management, and supply chain management in retail. The program is taught entirely in English and prepares graduates for careers in retail management, retail and consumer marketing, product management, sales management, digital commerce, digital consumer services, marketing and media agencies, start-ups and retail companies.
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The study program Retail and Consumer Management is a post-graduate master program of two full-time study semesters, followed by a third semester proposed for the master's dissertation. The course combines in-depth academic studies with practical examples. The program focuses on international retail operations, market research and consumer behavior, retail law and trademark law, global retailing and internationalization, retail lab and consumer projects, digital commerce in retail, retail branding and store marketing, strategic retail management, merger and acquisitions in retail, digital marketing for retail, sales and customer lifecycle management, and supply chain management in retail. The program is taught entirely in English and prepares graduates for careers in retail management, retail and consumer marketing, product management, sales management, digital commerce, digital consumer services, marketing and media agencies, start-ups and retail companies.

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Subjects / Topic Areas

Retail and Consumer Management

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Frequently Asked Questions

Quick answers about Retail and Consumer Management MA at Technische Hochschule Ingolstadt

Is Retail and Consumer Management MA at Technische Hochschule Ingolstadt taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Retail and Consumer Management MA programme cost?

1.200 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Retail and Consumer Management MA at Technische Hochschule Ingolstadt?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Retail and Consumer Management MA?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Ingolstadt — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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