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Hochschule Schmalkalden
Bachelor German Computer Science

Multimedia Marketing

Bachelor of Science (B.Sc.)

Hochschule Schmalkalden Location: Schmalkalden

About the Program

In Multimedia Marketing you will learn the targeted planning and application of new media. The focus is on the design and realisation of multimedia contents in online and offline marketing. You will get to know a broad portfolio of methodologies, procedures and techniques of modern marketing management: from situational and target group analysis, target and strategy development, realisation of specific measures, e.g. website development, search engine optimization and social media marketing to photo and video design. The program consciously draws the line to traditional business administration or marketing studies, which are broad in scope. The Multimedia Marketing studies teach specific marketing knowledge targeted to digital areas and they build on solid knowledge in the field of business administration and information technology, e.g. programming and business informatics. The content is complemented by modern aspects of design and media creation. Graduates achieve a broad professional foundation which allows them a direct start into a professional career. The study programme has been offered since 2008 and has enjoyed high demand since then.
Show the original English text
In Multimedia Marketing you will learn the targeted planning and application of new media. The focus is on the design and realisation of multimedia contents in online and offline marketing. You will get to know a broad portfolio of methodologies, procedures and techniques of modern marketing management: from situational and target group analysis, target and strategy development, realisation of specific measures, e.g. website development, search engine optimization and social media marketing to photo and video design. The program consciously draws the line to traditional business administration or marketing studies, which are broad in scope. The Multimedia Marketing studies teach specific marketing knowledge targeted to digital areas and they build on solid knowledge in the field of business administration and information technology, e.g. programming and business informatics. The content is complemented by modern aspects of design and media creation. Graduates achieve a broad professional foundation which allows them a direct start into a professional career. The study programme has been offered since 2008 and has enjoyed high demand since then.

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Subjects / Topic Areas

Multimedia Marketing

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Frequently Asked Questions

Quick answers about Multimedia Marketing at Hochschule Schmalkalden

Is Multimedia Marketing at Hochschule Schmalkalden taught in German or English?

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Multimedia Marketing programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Multimedia Marketing at Hochschule Schmalkalden?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Multimedia Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Schmalkalden — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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