Master
English
Law & Economics
Mercuri in English
Master of Arts (M.A.)
About the Program
Mercuri in English M.A. is a 2-year Master's degree programme focused on customer relationship marketing research and practice. The program, officially called European Master's in Customer Relationship Marketing (MERCURI), focuses on the critical nature of relations between customers and companies/brands. It familiarizes students with the complexity of customer behaviors and their determinants and explains rules, conditions and bases of making market decisions and strategies. The programme features four semesters in different European countries: Poland (1st semester at University of Katowice), France (2nd semester at University of Grenoble), Germany (3rd semester at Aschaffenburg University of Applied Sciences), and Spain (4th semester at CEU, Valencia). The curriculum is structured as follows: First semester in Poland focuses on 'Consumers and markets' with subjects including Psychology and Sociology of Consumption and Consumer Behavior. Second semester in France covers Services Marketing and Customer Relationship Marketing. Third semester in Germany concentrates on Corporate Communication and Market Research and Data Mining. The final semester in Spain involves practical applications including Master Thesis, Consultancy Project, and an Internship. Each semester also includes language courses (e.g., French, Spanish, German) and intercultural skills training. The program offers international experience, practical marketing know-how, language skills, and intercultural awareness.
▶ Show the original English text
Mercuri in English M.A. is a 2-year Master's degree programme focused on customer relationship marketing research and practice. The program, officially called European Master's in Customer Relationship Marketing (MERCURI), focuses on the critical nature of relations between customers and companies/brands. It familiarizes students with the complexity of customer behaviors and their determinants and explains rules, conditions and bases of making market decisions and strategies. The programme features four semesters in different European countries: Poland (1st semester at University of Katowice), France (2nd semester at University of Grenoble), Germany (3rd semester at Aschaffenburg University of Applied Sciences), and Spain (4th semester at CEU, Valencia). The curriculum is structured as follows: First semester in Poland focuses on 'Consumers and markets' with subjects including Psychology and Sociology of Consumption and Consumer Behavior. Second semester in France covers Services Marketing and Customer Relationship Marketing. Third semester in Germany concentrates on Corporate Communication and Market Research and Data Mining. The final semester in Spain involves practical applications including Master Thesis, Consultancy Project, and an Internship. Each semester also includes language courses (e.g., French, Spanish, German) and intercultural skills training. The program offers international experience, practical marketing know-how, language skills, and intercultural awareness.
Which Professions Does This Program Open Up?
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How do I apply to Mercuri in English at Technische Hochschule Aschaffenburg?
Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.
- Check requirements — Verify your degree is recognised + meet language/grade thresholds.
- Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
- Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
- Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
- Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.
Frequently Asked Questions
Quick answers about Mercuri in English at Technische Hochschule Aschaffenburg
Is Mercuri in English at Technische Hochschule Aschaffenburg taught in German or English? ▼
This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.
How much does the Mercuri in English programme cost? ▼
140 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.
What are the admission requirements for Mercuri in English at Technische Hochschule Aschaffenburg? ▼
Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).
When is the application deadline? ▼
Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.
Can I work in Germany while studying Mercuri in English? ▼
Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.
How do I apply to Technische Hochschule Aschaffenburg — directly or via uni-assist? ▼
Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.