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Technische Hochschule Ingolstadt
Bachelor German + English Social Sciences

Media Psychology and Digital Business

Bachelor of Arts (B.A.)

About the Program

The Media Psychology and Digital Business (B.A.) degree program focuses on how digital situations and experiences can be systematically designed to create added value for customers and companies. It combines findings and methods from media psychology and modern business administration. The program provides a unique combination of modern psychology in the context of digital business models, qualifying students for numerous promising professional activities in fields such as digital product development, user experience design, online marketing, social media, innovation & entrepreneurship, corporate communications, market research, human resources, and research & development. The positioning of this degree program with its focus is unique in southern Germany.
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The Media Psychology and Digital Business (B.A.) degree program focuses on how digital situations and experiences can be systematically designed to create added value for customers and companies. It combines findings and methods from media psychology and modern business administration. The program provides a unique combination of modern psychology in the context of digital business models, qualifying students for numerous promising professional activities in fields such as digital product development, user experience design, online marketing, social media, innovation & entrepreneurship, corporate communications, market research, human resources, and research & development. The positioning of this degree program with its focus is unique in southern Germany.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

Depending on your chosen track: German at C1 (DSH-2/TestDaF) or English (IELTS ~6.5 / TOEFL iBT ~90).

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Media Psychology

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Frequently Asked Questions

Quick answers about Media Psychology and Digital Business at Technische Hochschule Ingolstadt

Is Media Psychology and Digital Business at Technische Hochschule Ingolstadt taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Media Psychology and Digital Business programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Media Psychology and Digital Business at Technische Hochschule Ingolstadt?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Media Psychology and Digital Business?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Ingolstadt — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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