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Hochschule für angewandte Wissenschaften Ansbach
Master German Social Sciences

Media effects and media psychology

Master of Science (M.Sc.)

Hochschule für angewandte Wissenschaften Ansbach Ansbach · Bavaria

About the Program

The Master's programme "Media Effects and Media Psychology" (MUM) deals with psychological approaches to explaining media use and media effects. The program focuses on how media determine our lives centrally and comprehensively, satisfying elementary needs from information and entertainment to communication and social-emotional identification. Students learn to explain the many levels of media effects from a psychological perspective, covering topics such as how films are experienced as exciting, how advertising influences consumer behavior, and how social media can lead to political polarization. The program also emphasizes competent and reflective use of media, especially for children and young people. Students develop skills in analyzing and designing target group-oriented media content and learn methodological skills to independently investigate media effects and media use scientifically.
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The Master's programme "Media Effects and Media Psychology" (MUM) deals with psychological approaches to explaining media use and media effects. The program focuses on how media determine our lives centrally and comprehensively, satisfying elementary needs from information and entertainment to communication and social-emotional identification. Students learn to explain the many levels of media effects from a psychological perspective, covering topics such as how films are experienced as exciting, how advertising influences consumer behavior, and how social media can lead to political polarization. The program also emphasizes competent and reflective use of media, especially for children and young people. Students develop skills in analyzing and designing target group-oriented media content and learn methodological skills to independently investigate media effects and media use scientifically.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Media Psychology

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How do I apply to Media effects and media psychology at Hochschule für angewandte Wissenschaften Ansbach?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Media effects and media psychology at Hochschule für angewandte Wissenschaften Ansbach

Is Media effects and media psychology at Hochschule für angewandte Wissenschaften Ansbach taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Media effects and media psychology programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Media effects and media psychology at Hochschule für angewandte Wissenschaften Ansbach? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Media effects and media psychology? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für angewandte Wissenschaften Ansbach — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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