Master's in International Media Cultural Work (IMC)

Expertise and Excellence in International and Intercultural Leadership Curating – Communicating – Managing: These three terms span the huge field of digital media culture and its technologies. The Master's programme in International Media Cultural Work will qualify its students as superbly imaginative leaders and strategically outstanding executives who will take on pivotal roles by directing the process of digital transformation. During the three- or four-semester programme, students will focus on media aesthetic education and cultural communication combined with technological and managerial skills to develop expertise in opening up digital media and its technologies to a broader public. They will be trained to inspire society to have a deeper and more critical understanding of the aesthetic implications of digital technologies as well as their social and ethical-philosophical dimensions. The courses are practice-based, in close collaboration with museums, galleries, concert halls, and cultural and art foundations as well as media art institutions and festivals. The ultimate goal of the International Media Cultural Work programme is to encourage society to use digital media for skilful and original self-expression as well as for creative and emancipatory practices. The perspective of the programme is international and intercultural. The programme is conducted in English. Anticipating future technological, cultural, and social developments, students will gain knowledge of work in transdisciplinary, transcultural, collaborative, and experimental environments. During their studies, the students can develop their competencies either on curatorial and or on management-based proficiencies. Additionally, they can develop further their competencies in media art and design production, based on their already pre-existing production skills which they bring in. One of our major foci – both practically and theoretically – is immersive media (3D audio and Fulldome cinema), which will be taught in practice with state-of-the-art devices that are a unique feature of the International Media Cultural Work Master's programme (IMC). At the same time, the practices of immersive media are reflected and embedded in the actual scientific and scholarly discourses, publications, and symposia, the latter often organised and curated by the programme itself. Check out our IMC programme website. Programme contents: Media aesthetic education practices Media art, media culture and contemporary arts Curatorial strategies in media culture Media, culture, and technology: historical and future perspectives Interculturality and inclusion in media cultural work Media cultural economy and artistic entrepreneurship Audience research and development Media cultural and artistic project management Marketing, publishing, and public relations Event and display technologies Media, entertainment, and event law Emerging technologies