Master
English
Social Sciences
Master of Arts in Marketing and Artificial Intelligence
Master
About the Program
The goal of the English-taught Master's course of study (MA) in Marketing and Artificial Intelligence is to educate the next generation of marketing leaders for "one world". Learn about the latest developments in generative AI and how they revolutionise marketing automation. Become well trained in traditional marketing – on a strategic as well as on an operational level. Practice what you have learned immediately in business cases, also together with partner companies. The Master's programme is organised around the five cornerstones: International Marketing (Strategic Marketing, Consumer Behaviour, Brand Management) Marketing and Social Media Analytics (with R, Python and Generative AI) Conversational AI Applications Creativity, Entrepreneurship and Sustainability Cross-Functional Skills and Self-Development As a graduate with a Master of Arts in Marketing and Artificial Intelligence from Aalen University, you will be an expert in modern marketing and highly attractive for employers. Students can opt for a double degree with ESC Clermont-Ferrand, France.
▶ Show the original English text
The goal of the English-taught Master's course of study (MA) in Marketing and Artificial Intelligence is to educate the next generation of marketing leaders for "one world". Learn about the latest developments in generative AI and how they revolutionise marketing automation. Become well trained in traditional marketing – on a strategic as well as on an operational level. Practice what you have learned immediately in business cases, also together with partner companies. The Master's programme is organised around the five cornerstones: International Marketing (Strategic Marketing, Consumer Behaviour, Brand Management) Marketing and Social Media Analytics (with R, Python and Generative AI) Conversational AI Applications Creativity, Entrepreneurship and Sustainability Cross-Functional Skills and Self-Development As a graduate with a Master of Arts in Marketing and Artificial Intelligence from Aalen University, you will be an expert in modern marketing and highly attractive for employers. Students can opt for a double degree with ESC Clermont-Ferrand, France.
General Requirements
Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.
Academic qualification
A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.
Language
English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.
Typical documents
- Recognised diploma and transcript (certified translations)
- Language certificate
- Passport and passport photo
- Tabular CV (Lebenslauf)
- Letter of motivation (for many programs)
- Application via uni-assist / VPD (for most international applicants)
Which Professions Does This Program Open Up?
Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:
Explore all professions →Subjects / Topic Areas
Marketing, Distribution
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How do I apply to Master of Arts in Marketing and Artificial Intelligence at Hochschule Aalen?
Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.
- Check requirements — Verify your degree is recognised + meet language/grade thresholds.
- Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
- Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
- Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
- Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.
Frequently Asked Questions
Quick answers about Master of Arts in Marketing and Artificial Intelligence at Hochschule Aalen
Is Master of Arts in Marketing and Artificial Intelligence at Hochschule Aalen taught in German or English? ▼
This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.
How much does the Master of Arts in Marketing and Artificial Intelligence programme cost? ▼
1.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.
What are the admission requirements for Master of Arts in Marketing and Artificial Intelligence at Hochschule Aalen? ▼
Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).
When is the application deadline? ▼
Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.
Can I work in Germany while studying Master of Arts in Marketing and Artificial Intelligence? ▼
Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.
How do I apply to Hochschule Aalen — directly or via uni-assist? ▼
Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.