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Technische Hochschule Ingolstadt
Master German + English Law & Economics

Marketing Sales Media

Master of Arts (M.A.)

Technische Hochschule Ingolstadt Ingolstadt · Bavaria

About the Program

The Marketing/Sales/Media Master's program prepares graduates of a bachelor's degree in business administration with a focus on marketing or a media degree program for specialist and management roles in the fields of marketing, sales and media. The program qualifies students for marketing in a digital world, including digital marketing, email marketing, influencer marketing and media design. The approach is scientifically sound and practice-oriented. The degree program offers a specialization in marketing and sales and also covers content from communication and media management. It imparts both strategic and operational knowledge about customer-oriented areas of corporate value creation, including digital commerce, social media, customer behavior and customer management. The program also addresses artificial intelligence (AI) in almost all courses. The program includes two full-time semesters, with the third semester consisting of writing the Master's thesis and carrying out the Master's project.
▶ Show the original English text
The Marketing/Sales/Media Master's program prepares graduates of a bachelor's degree in business administration with a focus on marketing or a media degree program for specialist and management roles in the fields of marketing, sales and media. The program qualifies students for marketing in a digital world, including digital marketing, email marketing, influencer marketing and media design. The approach is scientifically sound and practice-oriented. The degree program offers a specialization in marketing and sales and also covers content from communication and media management. It imparts both strategic and operational knowledge about customer-oriented areas of corporate value creation, including digital commerce, social media, customer behavior and customer management. The program also addresses artificial intelligence (AI) in almost all courses. The program includes two full-time semesters, with the third semester consisting of writing the Master's thesis and carrying out the Master's project.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing

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How do I apply to Marketing Sales Media at Technische Hochschule Ingolstadt?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Marketing Sales Media at Technische Hochschule Ingolstadt

Is Marketing Sales Media at Technische Hochschule Ingolstadt taught in German or English? ▼

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Sales Media programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Sales Media at Technische Hochschule Ingolstadt? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Sales Media? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Ingolstadt — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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