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Friedrich-Alexander-Universität Erlangen-Nürnberg
Master German Law & Economics

Marketing

Master of Science (M.Sc.)

About the Program

This interdisciplinary Master's degree program in Marketing (M.Sc.) provides in-depth knowledge in marketing, market research, data science and consumer psychology. With a focus on "Marketing Management", "Marketing Research" and "Data Science", the program optimally prepares students for current requirements in areas such as digital marketing, artificial intelligence, e-commerce and sustainability management. The international focus rounds off the course and opens up a wide range of career prospects.
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This interdisciplinary Master's degree program in Marketing (M.Sc.) provides in-depth knowledge in marketing, market research, data science and consumer psychology. With a focus on "Marketing Management", "Marketing Research" and "Data Science", the program optimally prepares students for current requirements in areas such as digital marketing, artificial intelligence, e-commerce and sustainability management. The international focus rounds off the course and opens up a wide range of career prospects.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing

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Frequently Asked Questions

Quick answers about Marketing at Friedrich-Alexander-Universität Erlangen-Nürnberg

Is Marketing at Friedrich-Alexander-Universität Erlangen-Nürnberg taught in German or English?

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing at Friedrich-Alexander-Universität Erlangen-Nürnberg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Friedrich-Alexander-Universität Erlangen-Nürnberg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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