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Hochschule für Wirtschaft und Recht Berlin
Master German + English Law & Economics

Marketing ManagementMarketing Management (German/English)

Master of Arts (M.A.)

About the Program

This consecutive Master's degree programme is based on a broad-based Economic training with a practice-led approach to Marketing Management. The course places a particular focus on the increasing digitalization of marketing and the significance of Brand Management. Further foci include the development and application of advanced market research skills. Students of this course learn how to plan, manage and implement marketing measures. It assumes a Bachelor's (or Diplom) level understanding of the issues involved and proceeds systematically to build on them. The interactive teaching modules through which the course is taught create room for the independent development of creative solutions and presentational skills requisite to a career in marketing management. Half of the modules are taught in English. Graduates of this programme are qualified to perform cross-sector specialist and management tasks in international companies and other institutions.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.

Language

Depending on your chosen track: German at C1 (DSH-2/TestDaF) or English (IELTS ~6.5 / TOEFL iBT ~90).

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Marketing Management

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Frequently Asked Questions

Quick answers about Marketing Management at Hochschule für Wirtschaft und Recht Berlin

Is Marketing Management at Hochschule für Wirtschaft und Recht Berlin taught in German or English? ▼

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing Management programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing Management at Hochschule für Wirtschaft und Recht Berlin? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing Management? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Wirtschaft und Recht Berlin — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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