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Hochschule Fresenius
Master English Law & Economics

Marketing & Brand Management (MSc)

Master

About the Program

Our Master's programme in Marketing & Brand Management (MSc) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The programme provides the necessary knowledge and skills for students to excel in this highly sought-after field. In this programme, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.
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Our Master's programme in Marketing & Brand Management (MSc) is designed for individuals who hold a Bachelor's degree in a business-related field and aspire to become skilled marketing and brand managers. These professionals are responsible for making brands stand out, creating a competitive and long-lasting advantage. They develop strategies for brand positioning, create comprehensive communication plans, and oversee their execution and implementation. The programme provides the necessary knowledge and skills for students to excel in this highly sought-after field. In this programme, you’ll receive hands-on instruction from industry experts. You’ll engage in various projects and case studies. In addition, interactive learning, field trips, guest lectures, and workshops are all integral components of our teaching approach at Hochschule Fresenius.

Application Requirements

Dil: Adayların İngilizce Becerilerini B2 seviyesinde aşağıdaki yöntemlerden biriyle kanıtlamaları gerekmektedir: TOEFL (internet tabanlı en az 80 puan) IELTS (en az 6.5) İngilizce yürütülen bir Bachelor programından en az 60 ECTS Hochschule Fresenius'un dahili testi

Language Requirements

Adayların İngilizce Becerilerini B2 seviyesinde aşağıdaki yöntemlerden biriyle kanıtlamaları gerekmektedir: TOEFL (internet tabanlı en az 80 puan) IELTS (en az 6.5) İngilizce yürütülen bir Bachelor programından en az 60 ECTS Hochschule Fresenius'un dahili testi

Required Documents

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Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Business Administration

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Frequently Asked Questions

Quick answers about Marketing & Brand Management (MSc) at Hochschule Fresenius

Is Marketing & Brand Management (MSc) at Hochschule Fresenius taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing & Brand Management (MSc) programme cost?

5.280 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing & Brand Management (MSc) at Hochschule Fresenius?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing & Brand Management (MSc)?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Fresenius — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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