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Friedrich-Alexander-Universität Erlangen-Nürnberg
Master German Law & Economics

Marketing and Sales Management

Master of Science (M.Sc.)

About the Program

This degree program for working professionals leading to the Master in Marketing and Sales Management is aimed at graduates with a Bachelor's degree and young professionals with an interest in marketing and sales. Students attend courses at the university for three semesters alongside their work, where they receive an education in business studies based on both academic theory and practice which focuses on providing and promoting subject specific, methodological, personal and social skills. The aim is to prepare students for demanding specialist and management tasks in national and international companies in different industries. The part-time Master's degree program allows students to specialize in 'Marketing' or 'Sales' and to focus more or less strongly on 'Digital Business', depending on their interests. A total of 75 ECTS are acquired in three semesters. The lectures take place on Fridays from 3:00 PM to 8:00 PM and on Saturdays from 8:00 AM to 6:00 PM.
Show the original English text
This degree program for working professionals leading to the Master in Marketing and Sales Management is aimed at graduates with a Bachelor's degree and young professionals with an interest in marketing and sales. Students attend courses at the university for three semesters alongside their work, where they receive an education in business studies based on both academic theory and practice which focuses on providing and promoting subject specific, methodological, personal and social skills. The aim is to prepare students for demanding specialist and management tasks in national and international companies in different industries. The part-time Master's degree program allows students to specialize in 'Marketing' or 'Sales' and to focus more or less strongly on 'Digital Business', depending on their interests. A total of 75 ECTS are acquired in three semesters. The lectures take place on Fridays from 3:00 PM to 8:00 PM and on Saturdays from 8:00 AM to 6:00 PM.

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Subjects / Topic Areas

Marketing and Sales Management

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Frequently Asked Questions

Quick answers about Marketing and Sales Management at Friedrich-Alexander-Universität Erlangen-Nürnberg

Is Marketing and Sales Management at Friedrich-Alexander-Universität Erlangen-Nürnberg taught in German or English?

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Marketing and Sales Management programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Marketing and Sales Management at Friedrich-Alexander-Universität Erlangen-Nürnberg?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Marketing and Sales Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Friedrich-Alexander-Universität Erlangen-Nürnberg — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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