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Master English Social Sciences

MA in Strategic Marketing Management

Master

About the Program

In the Master's in Strategic Marketing Management, you will learn to analyse dynamic framework conditions in globalised markets and to develop promising strategies through qualitative and quantitative analyses. During your studies, you will benefit from the intensive exchange with experts from the business world and implement your own projects. The MA Strategic Marketing Management prepares you for a career in international marketing. You will be able to derive promising marketing strategies from the findings of market research and the specifications of corporate management as well as to plan and control them in a goal-oriented manner. In order to fully prepare you for a career in international data science, in this Master's programme: You’ll spend a semester abroad at one of the 190+ partner universities around the world. Optionally, you can opt for the Double Degree at a partner university abroad and graduate with two degrees at the same time. The programme is also internationally AACSB accredited, ISM being the first German private university of applied sciences that received the prestigious AACSB accreditation in 2024.
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In the Master's in Strategic Marketing Management, you will learn to analyse dynamic framework conditions in globalised markets and to develop promising strategies through qualitative and quantitative analyses. During your studies, you will benefit from the intensive exchange with experts from the business world and implement your own projects. The MA Strategic Marketing Management prepares you for a career in international marketing. You will be able to derive promising marketing strategies from the findings of market research and the specifications of corporate management as well as to plan and control them in a goal-oriented manner. In order to fully prepare you for a career in international data science, in this Master's programme: You’ll spend a semester abroad at one of the 190+ partner universities around the world. Optionally, you can opt for the Double Degree at a partner university abroad and graduate with two degrees at the same time. The programme is also internationally AACSB accredited, ISM being the first German private university of applied sciences that received the prestigious AACSB accreditation in 2024.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Marketing, Distribution

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Frequently Asked Questions

Quick answers about MA in Strategic Marketing Management at International School of Management (ISM)

Is MA in Strategic Marketing Management at International School of Management (ISM) taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the MA in Strategic Marketing Management programme cost?

6.480 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for MA in Strategic Marketing Management at International School of Management (ISM)?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying MA in Strategic Marketing Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to International School of Management (ISM) — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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