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Universität Passau
Bachelor German Social Sciences

Journalism and Strategic Communication

Bachelor of Arts (B.A.)

Universität Passau Passau · Bavaria

About the Program

This degree programme focuses on journalism and strategic communication in times of continuous transition in the mass media. Students acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo, etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). The programme develops sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries. It prepares students for journalistic careers in traditional and digital media as well as careers in public relations for agencies, companies, associations, public institutions, and non-profit organizations. Graduates are qualified for editorial work and various new occupations in communication such as social media manager, community manager, technical editor, data journalist and user experience profiler.
▶ Show the original English text
This degree programme focuses on journalism and strategic communication in times of continuous transition in the mass media. Students acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo, etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). The programme develops sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries. It prepares students for journalistic careers in traditional and digital media as well as careers in public relations for agencies, companies, associations, public institutions, and non-profit organizations. Graduates are qualified for editorial work and various new occupations in communication such as social media manager, community manager, technical editor, data journalist and user experience profiler.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Journalism and Communication

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How do I apply to Journalism and Strategic Communication at Universität Passau?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Journalism and Strategic Communication at Universität Passau

Is Journalism and Strategic Communication at Universität Passau taught in German or English? ▼

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Journalism and Strategic Communication programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Journalism and Strategic Communication at Universität Passau? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Journalism and Strategic Communication? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Universität Passau — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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