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Technische Hochschule Nürnberg Georg Simon Ohm
Master English Law & Economics

International Marketing

Master of Arts (M.A.)

About the Program

The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions. The program is full-time, consisting of two semesters of teaching and one semester for writing the thesis. The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. The program includes mandatory modules (Analysis of and Access to International Markets, Creation of International Market Offers, International Marketing Tools, Industrial Product and Market Development, General Studies and Thesis) and elective modules (Strategic Market Management, Consumer Psychology and Pricing, International Communication, Applied User Experience Research, Sponsorship-Linked Marketing).
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The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions. The program is full-time, consisting of two semesters of teaching and one semester for writing the thesis. The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. The program includes mandatory modules (Analysis of and Access to International Markets, Creation of International Market Offers, International Marketing Tools, Industrial Product and Market Development, General Studies and Thesis) and elective modules (Strategic Market Management, Consumer Psychology and Pricing, International Communication, Applied User Experience Research, Sponsorship-Linked Marketing).

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Subjects / Topic Areas

International Marketing

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Frequently Asked Questions

Quick answers about International Marketing at Technische Hochschule Nürnberg Georg Simon Ohm

Is International Marketing at Technische Hochschule Nürnberg Georg Simon Ohm taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing programme cost?

500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing at Technische Hochschule Nürnberg Georg Simon Ohm?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Nürnberg Georg Simon Ohm — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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