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Hochschule für Wirtschaft und Recht Berlin
Master English Law & Economics

International Marketing Management

Master of Arts (M.A.)

About the Program

What makes a company globally successful? How can you identify emerging trends and transform them into innovative strategies? And how do you position products or services sustainably and competitively in global markets? With the International Marketing Management Master's program, you will find answers to these questions and prepare yourself for a career in the global marketing environment. The Master's degree program is aimed at holders of a first degree (Bachelor's or Diploma) from both Germany and abroad. The program prepares you for leadership positions in internationally operating companies or organizations and opens the door to higher civil service positions. You will be specifically trained to face the challenges of the global market: learning how to develop global marketing strategies, manage multicultural teams, and find innovative solutions to complex problems.
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What makes a company globally successful? How can you identify emerging trends and transform them into innovative strategies? And how do you position products or services sustainably and competitively in global markets? With the International Marketing Management Master's program, you will find answers to these questions and prepare yourself for a career in the global marketing environment. The Master's degree program is aimed at holders of a first degree (Bachelor's or Diploma) from both Germany and abroad. The program prepares you for leadership positions in internationally operating companies or organizations and opens the door to higher civil service positions. You will be specifically trained to face the challenges of the global market: learning how to develop global marketing strategies, manage multicultural teams, and find innovative solutions to complex problems.

Application Requirements

* Akredite bir üniversiteden İşletme alanında Bachelor veya eşdeğer bir derece
* En az 210 kredi puanı (180 kredisi olan adayların ek 30 kredi alması gerekecektir)
* Pazarlama alanında en az 15 ECTS değerinde lisans derslerini tamamladığına dair kanıt
* Yüksek B2 seviyesinde İngilizce dil becerileri
* İngilizce motivasyon mektubu
* İngilizce özgeçmiş

Language Requirements

* TOEFL: 83 (iBT minimum puan)
* IELTS: 6.0 (minimum puan)
* TOEIC Four Skills: 1200 (minimum puan)
* PTE Academic: 67 (minimum puan)
* Cambridge English Scale: 170 (minimum puan)
* Oxford Test of English: 126 (minimum puan)
* UNIcert II
* Standart dışı gereksinimler: Yükseköğretim sisteminde en az iki dönem tamamen İngilizce eğitim aldıysanız, bu eşdeğer olarak kabul edilebilir. GMAT sahibiyseniz İngilizce sertifikalarına gerek yoktur.

Required Documents

* Gerekli belgeler: Bachelor veya eşdeğer derece sertifikası, transkript, İngilizce dil becerileri kanıtı, İngilizce motivasyon mektubu, İngilizce özgeçmiş
* İsteğe bağlı belgeler: Çalışma alanında iş deneyimi kanıtı (en az bir yıl çalışılmışsa), 600 puanın üzerinde GMAT/GMAT Focus puanı

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

International Marketing

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Frequently Asked Questions

Quick answers about International Marketing Management at Hochschule für Wirtschaft und Recht Berlin

Is International Marketing Management at Hochschule für Wirtschaft und Recht Berlin taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing Management programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing Management at Hochschule für Wirtschaft und Recht Berlin?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Wirtschaft und Recht Berlin — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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