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Hochschule für Wirtschaft und Gesellschaft Ludwigshafen
Master German + English 👥 Social Sciences

International Marketing and Psychology

Master of Science (M.Sc.)

About the Program

The Master of Science in International Marketing and Psychology is a four-semester program that combines marketing management with market and consumer psychology. It offers high-quality education in an international context, focusing on developing competencies for socially responsible leadership. The program features practical application and scientific rigor, with a curriculum that includes international marketing, business psychology, research skills, and innovation. Students spend the third semester abroad at a partner university or completing an international internship. The program prepares graduates for leadership positions in international companies or public service, with a strong emphasis on intercultural competence and social responsibility.
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The Master of Science in International Marketing and Psychology is a four-semester program that combines marketing management with market and consumer psychology. It offers high-quality education in an international context, focusing on developing competencies for socially responsible leadership. The program features practical application and scientific rigor, with a curriculum that includes international marketing, business psychology, research skills, and innovation. Students spend the third semester abroad at a partner university or completing an international internship. The program prepares graduates for leadership positions in international companies or public service, with a strong emphasis on intercultural competence and social responsibility.

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Subjects / Topic Areas

Psychology Marketing

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❓ Frequently Asked Questions

Quick answers about International Marketing and Psychology at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen

Is International Marketing and Psychology at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen taught in German or English?

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the International Marketing and Psychology programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for International Marketing and Psychology at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying International Marketing and Psychology?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für Wirtschaft und Gesellschaft Ludwigshafen — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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