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Hochschule Worms
Bachelor German + English 💻 Computer Science

Digital Marketing Bachelor of Arts

Bachelor of Arts (B.A.)

Hochschule Worms 📍 Worms · Rhineland-Palatinate

About the Program

The Digital Marketing Bachelor's programme prepares students to take on a wide variety of tasks in the field of digital marketing within companies (or other institutions): From the conceptualisation, support and optimisation of online stores (both B2B and B2C) to the development of comprehensive digital marketing concepts and campaigns embedded in a multi- or omnichannel strategy of the company. This is a practice-based degree programme with the goal of the transfer of knowledge and skills that qualify students for a career in business management. Students will learn the basics of business administration and digital marketing in the first two semesters. The third semester requires study abroad, and the fourth semester can be completed as a second study semester abroad or as an internship. The fifth and sixth semesters focus on digital marketing, digitalisation and IT, with opportunities to choose modules for individual knowledge expansion. The sixth semester includes the bachelor thesis preparation and an oral examination.
▶ Show the original English text
The Digital Marketing Bachelor's programme prepares students to take on a wide variety of tasks in the field of digital marketing within companies (or other institutions): From the conceptualisation, support and optimisation of online stores (both B2B and B2C) to the development of comprehensive digital marketing concepts and campaigns embedded in a multi- or omnichannel strategy of the company. This is a practice-based degree programme with the goal of the transfer of knowledge and skills that qualify students for a career in business management. Students will learn the basics of business administration and digital marketing in the first two semesters. The third semester requires study abroad, and the fourth semester can be completed as a second study semester abroad or as an internship. The fifth and sixth semesters focus on digital marketing, digitalisation and IT, with opportunities to choose modules for individual knowledge expansion. The sixth semester includes the bachelor thesis preparation and an oral examination.

💼 Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Digital Marketing

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💡 How do I apply to Digital Marketing Bachelor of Arts at Hochschule Worms?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

❓ Frequently Asked Questions

Quick answers about Digital Marketing Bachelor of Arts at Hochschule Worms

Is Digital Marketing Bachelor of Arts at Hochschule Worms taught in German or English? ▼

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Digital Marketing Bachelor of Arts programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Digital Marketing Bachelor of Arts at Hochschule Worms? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Digital Marketing Bachelor of Arts? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Worms — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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