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Technische Universität Ilmenau
Master German Law & Economics

Digital Business - Media Economics and Digital Markets

Master of Science (M.Sc.)

Technische Universität Ilmenau Ilmenau · Thuringia

About the Program

The program combines - in a unique way compared to other universities - media-specific content from an economic, technical and social science perspective with cross-industry economics studies. The study program aims at a research-oriented deepening of the competences already acquired in a Bachelor's program. Compulsory modules are Media Economics, Media Marketing, Media Management and Communication Theories as well as Media Law. In addition, various modules can be taken in the three elective areas of "Business, Strategy and Management", "International Business and Communication" and "Complementary Aspects of Media Business". The guiding idea of the Master's program in Media Business is to offer students a more advanced specialization and further qualification compared to the Bachelor's program. The program deepens specialized knowledge and qualifies students for independent scientific work, so that it prepares them for doctoral studies.
▶ Show the original English text
The program combines - in a unique way compared to other universities - media-specific content from an economic, technical and social science perspective with cross-industry economics studies. The study program aims at a research-oriented deepening of the competences already acquired in a Bachelor's program. Compulsory modules are Media Economics, Media Marketing, Media Management and Communication Theories as well as Media Law. In addition, various modules can be taken in the three elective areas of "Business, Strategy and Management", "International Business and Communication" and "Complementary Aspects of Media Business". The guiding idea of the Master's program in Media Business is to offer students a more advanced specialization and further qualification compared to the Bachelor's program. The program deepens specialized knowledge and qualifies students for independent scientific work, so that it prepares them for doctoral studies.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Media Economics

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How do I apply to Digital Business - Media Economics and Digital Markets at Technische Universität Ilmenau?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Digital Business - Media Economics and Digital Markets at Technische Universität Ilmenau

Is Digital Business - Media Economics and Digital Markets at Technische Universität Ilmenau taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Digital Business - Media Economics and Digital Markets programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Digital Business - Media Economics and Digital Markets at Technische Universität Ilmenau? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Digital Business - Media Economics and Digital Markets? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Universität Ilmenau — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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