Skip to content
Technische Hochschule Mittelhessen
Master German + English Law & Economics

Digital and International MarketingDigital and International Marketing (MSc)

Master of Arts (M.A.)

About the Program

Digital and global: This Master's program focuses on developing global marketing strategies and reaching target groups with tailored content on digital channels. Students acquire fundamentals of digital and international marketing, strategic management, and market research. The program offers specialization in either International Marketing or Digital Marketing from the second semester onwards. It features practice-oriented learning with numerous projects, exercises, and case studies. The bilingual Master's programme can also be completed with a double degree at Napier University Edinburgh or the University of Montpellier. Students learn how companies and brands reach target audiences through tailored content, make optimal use of digital technologies, develop international markets, use marketing research tools, and manage cultural differences in brand management, sales and communication.
Show the original English text
Digital and global: This Master's program focuses on developing global marketing strategies and reaching target groups with tailored content on digital channels. Students acquire fundamentals of digital and international marketing, strategic management, and market research. The program offers specialization in either International Marketing or Digital Marketing from the second semester onwards. It features practice-oriented learning with numerous projects, exercises, and case studies. The bilingual Master's programme can also be completed with a double degree at Napier University Edinburgh or the University of Montpellier. Students learn how companies and brands reach target audiences through tailored content, make optimal use of digital technologies, develop international markets, use marketing research tools, and manage cultural differences in brand management, sales and communication.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.

Language

Depending on your chosen track: German at C1 (DSH-2/TestDaF) or English (IELTS ~6.5 / TOEFL iBT ~90).

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

Explore all professions →

Subjects / Topic Areas

Marketing

Similar Programs

Frequently Asked Questions

Quick answers about Digital and International Marketing at Technische Hochschule Mittelhessen

Is Digital and International Marketing at Technische Hochschule Mittelhessen taught in German or English?

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Digital and International Marketing programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Digital and International Marketing at Technische Hochschule Mittelhessen?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Digital and International Marketing?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Mittelhessen — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

Get the weekly Germany guide in your inbox

New blog posts, application deadlines, scholarship announcements. No spam, unsubscribe anytime.

Weekly Germany guide — 1–2 emails/week, no spam.

Weekly Germany guide delivered to your inbox

No spam. Unsubscribe anytime.

AlmanyaUni Assistant

AI answers can contain mistakes. Please verify important details from official sources.