Skip to content
Hochschule Harz
Master German Social Sciences

Consumer Psychology and Market Research

Master of Science (M.Sc.)

Hochschule Harz Wernigerode · Saxony-Anhalt

About the Program

The master's degree programme Consumer Psychology and Market Research at the Harz University of Applied Sciences extends and broadens a bachelor's degree with a focus on marketing and market research. The consecutive degree programme is behavioural-science-orientated and looks at the behaviour of people in their role as (potential) customers and consumers. The degree programme focuses on applications in the service sector as well as sensory product research. The program is offered in two variants with either three or four semesters, allowing graduates of six-semester bachelor's programs (180 credit points) or seven-semester bachelor's programs (210 credit points) to continue their studies seamlessly. The curriculum includes advertising and consumer psychology, consumer goods marketing, quantitative market research, ethics in marketing, legal aspects, negotiation techniques, consumer behavior throughout the lifetime, service sector market research, sensory consumer behavior, and practical projects.
▶ Show the original English text
The master's degree programme Consumer Psychology and Market Research at the Harz University of Applied Sciences extends and broadens a bachelor's degree with a focus on marketing and market research. The consecutive degree programme is behavioural-science-orientated and looks at the behaviour of people in their role as (potential) customers and consumers. The degree programme focuses on applications in the service sector as well as sensory product research. The program is offered in two variants with either three or four semesters, allowing graduates of six-semester bachelor's programs (180 credit points) or seven-semester bachelor's programs (210 credit points) to continue their studies seamlessly. The curriculum includes advertising and consumer psychology, consumer goods marketing, quantitative market research, ethics in marketing, legal aspects, negotiation techniques, consumer behavior throughout the lifetime, service sector market research, sensory consumer behavior, and practical projects.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

See Social Sciences professions "Consumer Psychology and Market Research"
Explore all professions →

Subjects / Topic Areas

Consumer Psychology and Market Research

Similar Programs

Interreligious Studies

Universität Heidelberg

Master of Arts (M.A.)

Public History

Freie Universität Berlin, E-Medien

Master of Arts (M.A.)

Empirical Political and Social Research

Universität Stuttgart

Master of Arts (M.A.)

Jewish Theology

Universität Potsdam

Master of Arts (M.A.)

Mind, Brain and Behavior

Justus-Liebig-Universität Gießen

Master of Science (M.Sc.)

Vocational Education Nutritional Science and Home Economics

Hochschule Osnabrück

Master of Education (M.Ed.)

How do I apply to Consumer Psychology and Market Research at Hochschule Harz?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Consumer Psychology and Market Research at Hochschule Harz

Is Consumer Psychology and Market Research at Hochschule Harz taught in German or English? ▼

This Master programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Consumer Psychology and Market Research programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Consumer Psychology and Market Research at Hochschule Harz? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Consumer Psychology and Market Research? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Harz — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

Get the weekly Germany guide in your inbox

New blog posts, application deadlines, scholarship announcements. No spam, unsubscribe anytime.

Weekly Germany guide — 1–2 emails/week, no spam.

Weekly Germany guide delivered to your inbox

No spam. Unsubscribe anytime.