Bachelor
German
Social Sciences
Consumer Psychology and Market Research
Bachelor of Science (B.Sc.)
About the Program
Empirical researchers approach topics around the psychology of humans, markets and media. As a market researcher you find answers to intriguing questions by consulting various sources of information, analyzing the received data and displaying the insights in an easily-comprehensive way. Within the last 30 years the number of people working at German market research institutes quintupled. They give advice on which products and services should be developed and which of the marketing and advertising strategies are most promising. Pforzheim is the only University that offers a specialized study program for Business Administration/Market Research and Consumer Psychology in Germany.
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Empirical researchers approach topics around the psychology of humans, markets and media. As a market researcher you find answers to intriguing questions by consulting various sources of information, analyzing the received data and displaying the insights in an easily-comprehensive way. Within the last 30 years the number of people working at German market research institutes quintupled. They give advice on which products and services should be developed and which of the marketing and advertising strategies are most promising. Pforzheim is the only University that offers a specialized study program for Business Administration/Market Research and Consumer Psychology in Germany.
Which Professions Does This Program Open Up?
Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:
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Market Research and Consumer Psychology
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How do I apply to Consumer Psychology and Market Research at Hochschule Pforzheim?
Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.
- Check requirements — Verify your degree is recognised + meet language/grade thresholds.
- Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
- Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
- Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
- Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.
Frequently Asked Questions
Quick answers about Consumer Psychology and Market Research at Hochschule Pforzheim
Is Consumer Psychology and Market Research at Hochschule Pforzheim taught in German or English? ▼
This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.
How much does the Consumer Psychology and Market Research programme cost? ▼
No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.
What are the admission requirements for Consumer Psychology and Market Research at Hochschule Pforzheim? ▼
Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).
When is the application deadline? ▼
Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.
Can I work in Germany while studying Consumer Psychology and Market Research? ▼
Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.
How do I apply to Hochschule Pforzheim — directly or via uni-assist? ▼
Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.