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Technische Hochschule Augsburg
Bachelor German Social Sciences

Business Psychology

Bachelor of Science (B.Sc.)

Technische Hochschule Augsburg Augsburg · Bavaria

About the Program

Students in the Business Psychology program are prepared for a wide range of tasks in work, organizational, personnel, and market psychology. They receive an introduction to important basic disciplines of psychology and business psychology, learn how people think, feel, and act, what motivates them, and how they perceive, process information, and learn. The program also teaches how to apply psychological diagnostics, what social cognition is, and the importance of groups and social environment for people. The program takes into account the changing requirements profile for business psychologists and prepares them for the challenges of the working world 4.0. This includes the digitalization of the working world, the potential of big data in market research and personnel recruitment, and the progressive use of artificial intelligence (AI) in personalized learning and human-machine collaboration. Another focus is on shaping social interaction and lived diversity, as well as transformation to a resilient organization, whether profit or non-profit. Digitalization, AI, and the working world 4.0 are the guiding principles of the Business Psychology program. Extensive foundations are laid and numerous specialization options are offered. Mathematics and data analytics as well as research methods are extensively integrated into the curriculum.
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Students in the Business Psychology program are prepared for a wide range of tasks in work, organizational, personnel, and market psychology. They receive an introduction to important basic disciplines of psychology and business psychology, learn how people think, feel, and act, what motivates them, and how they perceive, process information, and learn. The program also teaches how to apply psychological diagnostics, what social cognition is, and the importance of groups and social environment for people. The program takes into account the changing requirements profile for business psychologists and prepares them for the challenges of the working world 4.0. This includes the digitalization of the working world, the potential of big data in market research and personnel recruitment, and the progressive use of artificial intelligence (AI) in personalized learning and human-machine collaboration. Another focus is on shaping social interaction and lived diversity, as well as transformation to a resilient organization, whether profit or non-profit. Digitalization, AI, and the working world 4.0 are the guiding principles of the Business Psychology program. Extensive foundations are laid and numerous specialization options are offered. Mathematics and data analytics as well as research methods are extensively integrated into the curriculum.

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Business Psychology

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How do I apply to Business Psychology at Technische Hochschule Augsburg?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

Frequently Asked Questions

Quick answers about Business Psychology at Technische Hochschule Augsburg

Is Business Psychology at Technische Hochschule Augsburg taught in German or English? ▼

This Bachelor programme is taught in German. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Business Psychology programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Business Psychology at Technische Hochschule Augsburg? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Business Psychology? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Technische Hochschule Augsburg — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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