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Bachelor English Social Sciences

Business Psychology

Bachelor of Science (B.Sc.)

About the Program

Business psychology combines psychology with business studies and examines how people behave in economic contexts. It plays a crucial role in analysing purchase decisions, designing products and developing marketing strategies. Through scientifically robust methods, you learn to study behaviours and devise targeted optimisation strategies for companies. In the Business Psychology programme, you gain comprehensive knowledge of target group analysis, market research and decision-making processes. You learn how to collect and evaluate relevant data and turn it into effective marketing campaigns. In addition, you can specialise in personnel psychology to optimise recruitment processes and plan employee training measures.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised higher-education entrance qualification (Abitur or equivalent). International applicants may need recognition via Anabin and, if not directly eligible, a Studienkolleg + assessment exam (Feststellungsprüfung).

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Business Psychology

Similar Programs

Frequently Asked Questions

Quick answers about Business Psychology at CBS University of Applied Sciences

Is Business Psychology at CBS University of Applied Sciences taught in German or English? ▼

This Bachelor programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Business Psychology programme cost? ▼

7.230 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Business Psychology at CBS University of Applied Sciences? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Business Psychology? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to CBS University of Applied Sciences — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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AI answers can contain mistakes. Please verify important details from official sources.