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Hochschule für angewandte Wissenschaften Neu-Ulm
Bachelor German + English 👥 Social Sciences

Business Psychology

Bachelor of Science (B.Sc.)

Hochschule für angewandte Wissenschaften Neu-Ulm 📍 Neu-Ulm · Bavaria

About the Program

The Business Psychology programme trains students for careers in marketing and consumer behaviour, human resources and organisation, and communication, collaboration & crisis management. The theoretical training is based on three pillars: business, psychology, and quantitative & qualitative methods. The bilingual curriculum is taught by professors and lecturers with practical experience. The program includes an internship semester and a final thesis with practical relevance, generally supervised in cooperation with companies, organisations or public authorities. Students can choose three specialisations from options including Consumer psychology, Communication psychology and conflict management, Consulting, Entrepreneurship, Marketing, Branding and Strategy, and others to customize their degree profile.
▶ Show the original English text
The Business Psychology programme trains students for careers in marketing and consumer behaviour, human resources and organisation, and communication, collaboration & crisis management. The theoretical training is based on three pillars: business, psychology, and quantitative & qualitative methods. The bilingual curriculum is taught by professors and lecturers with practical experience. The program includes an internship semester and a final thesis with practical relevance, generally supervised in cooperation with companies, organisations or public authorities. Students can choose three specialisations from options including Consumer psychology, Communication psychology and conflict management, Consulting, Entrepreneurship, Marketing, Branding and Strategy, and others to customize their degree profile.

💼 Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

🔎 See Social Sciences professions "Business Psychology"
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Subjects / Topic Areas

Business Psychology

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💡 How do I apply to Business Psychology at Hochschule für angewandte Wissenschaften Neu-Ulm?

Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.

  1. Check requirements — Verify your degree is recognised + meet language/grade thresholds.
  2. Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
  3. Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
  4. Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
  5. Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.

❓ Frequently Asked Questions

Quick answers about Business Psychology at Hochschule für angewandte Wissenschaften Neu-Ulm

Is Business Psychology at Hochschule für angewandte Wissenschaften Neu-Ulm taught in German or English? ▼

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Business Psychology programme cost? ▼

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Business Psychology at Hochschule für angewandte Wissenschaften Neu-Ulm? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Business Psychology? ▼

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule für angewandte Wissenschaften Neu-Ulm — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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