Business Administration, Specialisation in Entrepreneurship & Innovation (ENTRE)

The Entrepreneurship & Innovation specialisation in our Master's programme in Business Administration prepares budding entrepreneurs and innovators who want to work in organisations with the skills required to succeed in business and society. Our students are equipped with business know-how, practical skills and a deep appreciation for responsibility towards society, the environment and the economy. We enable our students to have careers at national and international companies, in a professionally competent manner, with social responsibility. In addition, our students acquire knowledge and skills for starting a business. We take pride in their innovation and entrepreneurship abilities as well their strong ethical foundation. Action learning and experiential learning are core foundations of this Master’s programme. In cooperation with Bayer Cares Foundation (BCF), which regularly awards social impact start-ups with the Grants4Impact or ASINA award, our students participate in a boot camp, working in teams that collaborate with BCF laureates and subsequently working with them for two semesters. Based on concepts such as business model development and market creating innovations, students analyse their partner organisation and propose actionable recommendations. Additionally, they conduct a thorough social impact analysis and – supported by a local consultant company – design a social media campaign for their social-impact start-up partner. Further building students’ action learning abilities, there is a mandatory course, "From Idea to Innovation: Start-Up School", in which student teams work on their original ideas for a new venture and pitch it to experts in the entrepreneurship and innovation ecosystem, both regionally and internationally. Through this process, they receive valuable feedback on how to successfully secure funding for their new venture ideas and how to develop their ideas further in the marketplace. Students benefit from experiential learning in the mandatory "Innovation and Creativity in Individuals, Teams and Organisations" course, which includes an Open Innovation competition in collaboration with a multinational company, innovation simulations, team creativity workshops, exposure to innovation hubs, and weekly team challenges. Other mandatory courses, including "Entrepreneurial Networks and Start-up Management" and "Service Management", provide critical knowledge and skills required for students to succeed. These courses also feature speakers from industry and entrepreneurs who provide excellent exposure to the real world. Students can choose from a rich variety of elective courses from multiple disciplines in business and economics to round out their education. The Master's thesis component further cements their strong conceptual and practical knowledge gained in the programme.