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Hochschule Ruhr West
Master German + English Law & Economics

Business Administration - International marketing and management

Master of Arts (M.A.)

About the Program

This Master's program focuses on international marketing and management. It consolidates general business administration knowledge and specializes in International Marketing Management. The program prepares students for working in management positions through modules such as Human Resource Management, Strategic Management, and Project and Process Controlling. The specialization examines how consumers behave in international markets and which international marketing decisions should be made, covered in modules like International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research, and International Customer Relationship Management.
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This Master's program focuses on international marketing and management. It consolidates general business administration knowledge and specializes in International Marketing Management. The program prepares students for working in management positions through modules such as Human Resource Management, Strategic Management, and Project and Process Controlling. The specialization examines how consumers behave in international markets and which international marketing decisions should be made, covered in modules like International Marketing Strategy, Customer Behaviour with Intercultural Aspects, International Market Research, and International Customer Relationship Management.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Business Administration

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Frequently Asked Questions

Quick answers about Business Administration - International marketing and management at Hochschule Ruhr West

Is Business Administration - International marketing and management at Hochschule Ruhr West taught in German or English?

This Master programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Business Administration - International marketing and management programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Business Administration - International marketing and management at Hochschule Ruhr West?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Business Administration - International marketing and management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule Ruhr West — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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