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ICN Business School
Master English Law & Economics

Brand and marketing management

Master of Science (M.Sc.)

About the Program

The MSc Brand and Marketing Management is designed to provide students with advanced knowledge and practical expertise in brand strategy and contemporary marketing practices. The program aims to: Develop a solid understanding of brand identity, positioning, and value creation in local and global markets. Provide essential insights into consumer psychology, market research, and data-driven decision making. Train students to design and implement creative, innovative, and sustainable brand strategies across traditional and digital platforms. Foster analytical and strategic thinking skills, enabling graduates to address current and emerging challenges in marketing and branding. Enhance intercultural communication and leadership skills necessary for brand management in an international context.
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The MSc Brand and Marketing Management is designed to provide students with advanced knowledge and practical expertise in brand strategy and contemporary marketing practices. The program aims to: Develop a solid understanding of brand identity, positioning, and value creation in local and global markets. Provide essential insights into consumer psychology, market research, and data-driven decision making. Train students to design and implement creative, innovative, and sustainable brand strategies across traditional and digital platforms. Foster analytical and strategic thinking skills, enabling graduates to address current and emerging challenges in marketing and branding. Enhance intercultural communication and leadership skills necessary for brand management in an international context.

Application Requirements

* Gerekli minimum derece: Bachelor derecesi veya eşdeğeri
* Gerekli belgeler: CV, niyet mektubu, son 2 yıla ait not dökümü, alınan son diplomanın fotokopisi veya kayıt belgesi

Language Requirements

* IELTS: 6
* TOEIC: 750
* TOEFL: 74-76 (Bachelor), 800 (Master)
* Duolingo: 105
* Standart dışı gereksinimler: Ana diliniz İngilizce ise, İngilizce sınavından muafsınız

Required Documents

* gerekli_belgeler: İngilizce CV, İngilizce niyet mektubu, son 2 yıla ait not dökümü, alınan son diplomanın fotokopisi veya kayıt belgesi, İngilizce sınavı kopyası, pasaport veya kimlik kartı kopyası, 1 adet vesikalık fotoğraf
* çeviri_gerekli: evet
* çeviri_dili: İngilizce
* diğer_detaylar: programa bağlı olarak diğer diplomalar, sertifikalar veya belgeler

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Brand and Marketing Management

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Frequently Asked Questions

Quick answers about Brand and marketing management at ICN Business School

Is Brand and marketing management at ICN Business School taught in German or English?

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Brand and marketing management programme cost?

6.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Brand and marketing management at ICN Business School?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Brand and marketing management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to ICN Business School — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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