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ICN Business School
Master English Law & Economics

Brand and marketing management

Master of Science (M.Sc.)

About the Program

The MSc Brand and Marketing Management is designed to provide students with advanced knowledge and practical expertise in brand strategy and contemporary marketing practices. The program aims to: Develop a solid understanding of brand identity, positioning, and value creation in local and global markets. Provide essential insights into consumer psychology, market research, and data-driven decision making. Train students to design and implement creative, innovative, and sustainable brand strategies across traditional and digital platforms. Foster analytical and strategic thinking skills, enabling graduates to address current and emerging challenges in marketing and branding. Enhance intercultural communication and leadership skills necessary for brand management in an international context.

General Requirements

Specific requirements for this program are not in our database yet. The following are typical for this degree and language in Germany — always verify the exact requirements on the program's official page.

Academic qualification

A recognised Bachelor's degree in a related field; some programs require a minimum grade or specific prerequisites.

Language

English proficiency (typically IELTS ~6.5 or TOEFL iBT ~90). Basic German is helpful for daily life.

Typical documents

  • Recognised diploma and transcript (certified translations)
  • Language certificate
  • Passport and passport photo
  • Tabular CV (Lebenslauf)
  • Letter of motivation (for many programs)
  • Application via uni-assist / VPD (for most international applicants)

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Brand and Marketing Management

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Frequently Asked Questions

Quick answers about Brand and marketing management at ICN Business School

Is Brand and marketing management at ICN Business School taught in German or English? ▼

This Master programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Brand and marketing management programme cost? ▼

6.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Brand and marketing management at ICN Business School? ▼

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline? ▼

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Brand and marketing management? ▼

Yes. International students may work up to 140 working days a year without additional permission (a day of up to 4 hours counts as half a day). After graduation you can apply for an 18-month job-seeker permit.

How do I apply to ICN Business School — directly or via uni-assist? ▼

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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AI answers can contain mistakes. Please verify important details from official sources.