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Ostbayerische Technische Hochschule Amberg-Weiden
Bachelor German + English Social Sciences

Applied Business Psychology

Bachelor of Science (B.Sc.)

About the Program

The Applied Business Psychology program focuses on understanding and shaping human behavior in economic contexts. The program covers the basics of psychology supplemented by economic topics, including consumer behavior, market and advertising psychology, personnel psychology, and change management. Students learn to apply empirical methods and analyze economic challenges from a psychological perspective. The program features an interdisciplinary approach with strong practical relevance and small groups. From the 4th semester onwards, students can specialize in either Work and Organizational Psychology or Market and Advertising Psychology. The 6th semester includes a practical phase of at least 18 weeks in a company, and the 7th semester involves writing a Bachelor's thesis.
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The Applied Business Psychology program focuses on understanding and shaping human behavior in economic contexts. The program covers the basics of psychology supplemented by economic topics, including consumer behavior, market and advertising psychology, personnel psychology, and change management. Students learn to apply empirical methods and analyze economic challenges from a psychological perspective. The program features an interdisciplinary approach with strong practical relevance and small groups. From the 4th semester onwards, students can specialize in either Work and Organizational Psychology or Market and Advertising Psychology. The 6th semester includes a practical phase of at least 18 weeks in a company, and the 7th semester involves writing a Bachelor's thesis.

Which Professions Does This Program Open Up?

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Subjects / Topic Areas

Business Psychology

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Frequently Asked Questions

Quick answers about Applied Business Psychology at Ostbayerische Technische Hochschule Amberg-Weiden

Is Applied Business Psychology at Ostbayerische Technische Hochschule Amberg-Weiden taught in German or English?

This Bachelor programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Applied Business Psychology programme cost?

No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Applied Business Psychology at Ostbayerische Technische Hochschule Amberg-Weiden?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Applied Business Psychology?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Ostbayerische Technische Hochschule Amberg-Weiden — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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