Betriebswirt/Betriebswirtin (Fachschule) für Marketingkommunikation/Bachelor Professional in Wirtschaft

Preparation courses for the examination take place, for example, at academies and other educational institutions. Learning locations are usually classrooms and computer rooms.

This is an advanced training profession: Bachelor Professional. The type of advanced training is an advanced training examination (regulated by state law). It lasts approximately 18 months (part-time). Business administrators for marketing communication advise organizations, companies, and institutions on image issues. They also develop marketing concepts and advertising strategies for goods and services. To securely position a product on the market, they first determine the target group and the necessary advertising tools. For this, they use results from market and opinion research. Based on this, they develop an advertising strategy and implement it after approval by the clients. They select suitable individual media, draw up media plans, and realize advertising materials. Their primary areas of work and locations are agencies and consulting firms, such as advertising or PR agencies.

Part-time: approximately 18 months.

Course fees may apply for attending advanced training courses, and examination fees for the examination itself. Further costs may arise, for example, for work materials, travel to the training location, or external accommodation. Business administration advanced training can be financially supported according to the Advanced Training Promotion Act (Aufstiegsfortbildungsförderungsgesetz). Further information: Aufstiegs-BAföG - Advancement with funding. Funding for particularly talented young professionals: Stiftung Begabtenförderung berufliche Bildung (SBB) - Advanced Training Scholarship.

The advanced training content covers marketing, communication and advertising, media, sales promotion, public relations, advertising material design and production, economics, and law.

In-depth knowledge in the following areas are good prerequisites for successfully passing the advanced training examination: Economics/Law: e.g., to manage the available budget. Mathematics: e.g., to perform profit and loss calculations. Communication: e.g., to increase customer satisfaction.

This advanced training consists of theoretical and practical lessons. Depending on the education provider, one should be prepared for the following conditions: Class times are usually part-time, on weekends or in the evenings. The learning format is typically in-person: classes are held in a classroom setting at the educational institution (which may not be in the place of residence).

Participation in advanced training is not remunerated.

The following advanced training alternatives are available for the profession of Business Administrator for Marketing Communication: Marketing and Advertising Field: Business Administrator (Fachschule) for Sales/Marketing/Bachelor Professional in Wirtschaft, Business Administrator (Fachschule) for General Business Administration/Bachelor Professional in Wirtschaft, Certified Marketing Specialist (Geprüfter Fachwirt für Marketing)/Certified Marketing Specialist (Geprüfte Fachwirtin für Marketing) - Bachelor Professional in Marketing, Certified Specialist as Service Management Consultant (Geprüfter Berufsspezialist als Fachberater für Servicemanagement)/Certified Specialist as Service Management Consultant (Geprüfte Berufsspezialistin als Fachberaterin für Servicemanagement), Certified Business Administrator (Geprüfter Wirtschaftsfachwirt)/Certified Business Administrator (Geprüfte Wirtschaftsfachwirtin). Commonality: Assuming specialist and leadership roles in marketing and advertising.

In 2020, the Vocational Training Act (BBiG) and the Crafts Code (HWO) were revised. Among other things, this included the introduction of advanced training qualifications such as "Geprüfte/r Berufsspezialist/in" (Certified Professional Specialist), "Bachelor Professional," and "Master Professional" to emphasize the equivalence of vocational and academic education. The use of these professional titles depends on the enactment of corresponding new advanced training regulations.

The school and Fachschule (technical college) regulations of the Bundesländer (federal states) govern the duration, as well as possibilities for shortening and extending the training. Shortening: Participants with a degree in another specialization of the business field or in a second focus of a specialization can shorten the advanced training. Extension: Participants can, in some cases, make up for missing professional experience during the advanced training. This may extend the duration of the advanced training.

The advanced training examination is legally regulated only in the specified Bundesland (federal state) and leads to the following qualification there: Hesse: State-Certified Communication Specialist (Staatlich geprüfter Kommunikationswirt)/State-Certified Communication Specialist (Staatlich geprüfte Kommunikationswirtin). For internally regulated advanced training: Communication Specialist (Kommunikationswirt)/Communication Specialist (Kommunikationswirtin), Marketing Communication Specialist (Marketing-Kommunikationswirt)/Marketing Communication Specialist (Marketing-Kommunikationswirtin), Business Administrator (Betriebswirt/Betriebswirtin (VWA) with a focus on Marketing).

The State-Certified Business Administrator for Marketing Communication is a vocational advanced training. It is regulated by state law and takes place at technical colleges (Fachschule). The part-time training lasts approximately 18 months. Additionally, there is a dual-qualification initial training for a commercial Ausbildung (vocational training) and an advanced training degree in marketing. This is typically aimed at high school graduates. There are also educational programs based on internal regulations.

After their advanced training, business administrators for marketing communication can work, for example, in advertising or PR agencies. They can keep their specialized knowledge current, up-to-date, and expand it through adaptive further training (Anpassungsweiterbildung). The range of topics extends from marketing to cost management. Building on existing qualifications, career advancement training (Aufstiegsweiterbildung) specifically designed for advanced training graduates can broaden and supplement their competence profile. It is a natural step to take the examination as a business administrator according to the Vocational Training Act (Berufsbildungsgesetz). With their advanced training degree, business administrators can also gain access to university studies even without a general higher education entrance qualification, for example, to earn a Bachelor's degree in marketing/sales. The step into self-employment is also possible.

School and technical college (Fachschule) regulations apply. The advanced training examination is regulated by state law in the following Bundesland (federal state): Ordinance on the Examination for State-Certified Communication Specialists from 20.12.2013 (2014/Hess.ABl. S. 62), correction from 20.12.2013 (2014/Hess.ABl. S. 98), last amended by Article 32 of the Ordinance from 16.12.2025 (Hess.GVBl. Nr. 110). There are no state-specific regulations in the following federal states: Baden-Württemberg, Bayern, Berlin, Brandenburg, Bremen, Hamburg, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen, Rheinland-Pfalz, Saarland, Sachsen, Sachsen-Anhalt, Schleswig-Holstein, Thüringen.

Technical colleges (Fachschule) typically require a degree in a relevant recognized Ausbildung (vocational training) and professional experience. The minimum educational requirement is a secondary school leaving certificate (mittlerer Bildungsabschluss).