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Social Media and Management

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About the Program

The Minor Programme Social Media & Management equips students with both online marketing and management skills. Topics include marketing mix and development of marketing concepts for cross-media surroundings, characteristics and potential of professional social media communication, current digital marketing concepts, fundamental concepts of storytelling, production of audiovisual content for social media, business environments of international companies, and drivers and impacts of digital transformation. The program offers an ideal mix of theoretical and practical units through interactive lectures, seminars, e-learning units, project work and media productions.
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The Minor Programme Social Media & Management equips students with both online marketing and management skills. Topics include marketing mix and development of marketing concepts for cross-media surroundings, characteristics and potential of professional social media communication, current digital marketing concepts, fundamental concepts of storytelling, production of audiovisual content for social media, business environments of international companies, and drivers and impacts of digital transformation. The program offers an ideal mix of theoretical and practical units through interactive lectures, seminars, e-learning units, project work and media productions.

Application Requirements

* Minimum yeterlilik: Aşağıdakilerden biri gereklidir:
* Genel yükseköğrenim giriş yeterliliği ("Abitur")
* Alanla ilgili yükseköğrenim giriş yeterliliği ("Fachgebundenes Abitur")
* İleri teknik kolej giriş yeterliliği ("Fachhochschulreife")
* Mesleki yeterlilik (örn. usta, işletmeci, 3 yıllık iş deneyimi ve yetenek testi ile mesleki eğitim)
* Yabancı eğitim sertifikaları (Studienkolleg Konstanz'dan tanıma gerektirir)
* Seçim süreci: İki aşamalı giriş sınavı
* Kabul kriterleri: %30 okul bitirme notu ve %70 giriş sınavı sonuçları
* Sınırlı kontenjan: Her kış döneminde sadece 20 öğrenci kabul edilmektedir

Language Requirements

* İngilizce: B2 veya üzeri
* Anadili İngilizce olmayanların başvuru belgelerine dil yeterlilik belgesi eklemesi gerekmektedir

Required Documents

* Gerekli belgeler:
* Motivasyon mektubu (yaklaşık bir DIN A4 sayfası)
* Kendi üniversitenizden güncel transkript
* İngilizce programlar için İngilizce dil sertifikası (önerilen seviye: B2)
* Pasaport fotokopisi (AB/AEA dışı vatandaşlar) veya kimlik kartı (AB/AEA vatandaşları)
* Çeviri gerekli: evet
* Çeviri dili: İngilizce, Almanca
* Yabancı yeterliliklere sahip uluslararası öğrenciler için ek belgeler:
* Stuttgart Bölge Konseyi'nden tanıma belgesi
* Çin, Hindistan, Vietnam, Moğolistan'dan başvuranlar için: Akademik Sınav Merkezi'nden (APS) sertifika

Which Professions Does This Program Open Up?

Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:

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Subjects / Topic Areas

Social Media Management

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Frequently Asked Questions

Quick answers about Social Media and Management at Hochschule der Medien Stuttgart

Is Social Media and Management at Hochschule der Medien Stuttgart taught in German or English?

This Other programme is taught in English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.

How much does the Social Media and Management programme cost?

1.500 EUR / semester. International students should also budget around 800–1000 EUR/month for living costs in Germany.

What are the admission requirements for Social Media and Management at Hochschule der Medien Stuttgart?

Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).

When is the application deadline?

Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.

Can I work in Germany while studying Social Media and Management?

Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.

How do I apply to Hochschule der Medien Stuttgart — directly or via uni-assist?

Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.

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