Other
German + English
Law & Economics
Marketing-ManagementMarketing Management
Other
About the Program
The MBA Marketing-Management is a continuing education, international and part-time distance learning program. Marketing-Management encompasses the planning, coordination and control of all company activities with regard to current and future sales markets with the aim of ensuring lasting satisfaction of customer needs. Costs as another elementary factor are the focus in securing market success for the company against other competitors. Students acquire solid management & marketing knowledge and excellent knowledge in the areas of management techniques in the international economic space. The program follows a blended learning approach, combining self-study, in-person teaching in small groups, and information exchange on the Ilias learning platform. During the semester, in-person sessions take place on three weekends (Friday and Saturday) at Kaiserslautern University of Applied Sciences at the Zweibrücken campus or in Augsburg at Haus St. Ulrich. After successful completion, graduates have excellent prospects for working at the management level in companies.
▶ Show the original English text
The MBA Marketing-Management is a continuing education, international and part-time distance learning program. Marketing-Management encompasses the planning, coordination and control of all company activities with regard to current and future sales markets with the aim of ensuring lasting satisfaction of customer needs. Costs as another elementary factor are the focus in securing market success for the company against other competitors. Students acquire solid management & marketing knowledge and excellent knowledge in the areas of management techniques in the international economic space. The program follows a blended learning approach, combining self-study, in-person teaching in small groups, and information exchange on the Ilias learning platform. During the semester, in-person sessions take place on three weekends (Friday and Saturday) at Kaiserslautern University of Applied Sciences at the Zweibrücken campus or in Augsburg at Haus St. Ulrich. After successful completion, graduates have excellent prospects for working at the management level in companies.
Which Professions Does This Program Open Up?
Related profession searches from Bundesagentur für Arbeit (BERUFENET) data:
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Marketing Management
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How do I apply to Marketing-Management at Fachhochschule Kaiserslautern?
Most international applicants apply via uni-assist (document verification + APS for some countries). Prepare your secondary/Bachelor diploma, transcripts, language certificate (DSH/TestDaF or IELTS/TOEFL), motivation letter and CV. Non-EU students also need a Sperrkonto (~11,904 EUR/year) for the visa.
- Check requirements — Verify your degree is recognised + meet language/grade thresholds.
- Get language certificate — TestDaF / DSH for German programmes, IELTS / TOEFL for English.
- Submit via uni-assist (non-EU) — Document review + APS if your country requires it (China, India, Pakistan, Vietnam, etc.).
- Apply directly or via uni portal — Some universities accept direct applications — check the official programme page.
- Open Sperrkonto + apply for visa — After admission, deposit 11,904 EUR, get health insurance, book embassy appointment.
Frequently Asked Questions
Quick answers about Marketing-Management at Fachhochschule Kaiserslautern
Is Marketing-Management at Fachhochschule Kaiserslautern taught in German or English? ▼
This Other programme is taught in German + English. Make sure to check the language requirements (e.g. TestDaF, DSH, IELTS or TOEFL) before applying.
How much does the Marketing-Management programme cost? ▼
No tuition fee (only semester contribution). International students should also budget around 800–1000 EUR/month for living costs in Germany.
What are the admission requirements for Marketing-Management at Fachhochschule Kaiserslautern? ▼
Typical requirements include: a recognised secondary/undergraduate degree, proof of language proficiency (German + English), and (for non-EU applicants) a uni-assist application plus financial proof (Sperrkonto ~11.904 EUR/year).
When is the application deadline? ▼
Application deadlines vary: winter semester usually closes on 15 July, summer semester on 15 January. Always confirm the exact deadline on the official university website.
Can I work in Germany while studying Marketing-Management? ▼
Yes. International students may work up to 140 full days / 280 half days per year without additional permission. After graduation you can apply for an 18-month job-seeker permit.
How do I apply to Fachhochschule Kaiserslautern — directly or via uni-assist? ▼
Most German universities accept international applications through uni-assist for document verification. Some unis accept direct applications — check the programme page on the official site.